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Operation Smile Thailand Uses Lipstick to Symbolise the Impact of Cleft Lip and Palate

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Smile ambassador and actress Sushar (Aom) Manaying stars in the film directed by Suthisak Sucharittanonta via Triton Film

Operation Smile Thailand Uses Lipstick to Symbolise the Impact of Cleft Lip and Palate

Operation Smile Thailand has launched a simple and powerful film called ‘Lipstick’ via production company Triton. 

The spot features Sushar (Aom) Manaying, a Thai actress and an Operation Smile Thailand’s smile ambassador in a fashionable cosmetic look as she elegantly applies lipstick similar to other cosmetic ads but before revealing the twist ending she says “Every three minutes, there’s a child born with cleft lip and palate, and each child needs continuous treatment for up to 10 years.” She finally asks viewers to donate to help them smile. 

The ‘Lipstick’ spot was created and directed by Suthisak Sucharittanonta via Triton Film Bangkok.

The PR campaign led by smile ambassadors, actresses and celebrities use ‘lipstick’ to paint their lips to create a cleft lip symbol, take pictures and upload them on social media (IG, FB) to create social movement and awareness in order to raise funds to provide surgery for children with cleft lip and palate.

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Clients: Operation Smile Thailand

Production Company: Triton

Creative/ Director: Suthisak Sucharittanonta

DoP: Assada Sreshthaputra

Production Designer: Rajadej Na-nagara

Executive Producer: Taksakorn Pradubpongsa

Producer/Asst.Director : Penporn Vutthisomboon

Camera: Big Eye

Lighting & Grips: Lighthouse Film Service

Location: Zone System Studio

Editor: Suriya Malaphan

Colorist: Nuttacha khajornkiatsakul

Post Production Company: Postini

Online Artist: Prachaya Inmee

Online Producer : Suchada Boonsorn

Music Score: Terdsak Janpan

Sound studio: Banana Sound Studio

Genres: People, Storytelling

Categories: Awareness, Corporate, Social and PSAs, Thu, 07 Apr 2022 11:47:15 GMT