Open's Prep School

Open worked with Prep Academy Tutors on their re-branding, design, marketing and advertising, to help transition them from a small local company to a national franchise operation.

 

Building from scratch for an up-and-coming tutoring company, Open developed a name and designed a brand identity system that would speak to both parents and students. 

 

 

An updated and approachable take on a traditional school crest shows the logo as sophisticated and solid, while borrowing classic ivy league patterns for letterheads and business cards creates a collegiate feel without compromising style. Posters and flyers directed at potential clients and franchisees reflect Prep Academy Tutors’ smart and friendly tone of voice. Welcome kits for new clients including pencils, notebooks, and tote bags further allow the brand to grow.

 

 

"Creating a stylish, solid brand identity that remains friendly will help this new tutoring company distinguish itself and stand out from within a cluttered market," Said Martin Beauvais, Partner, Creative, Open. "Standardizing the brand and marketing materials was key as they moved to a franchise model."

 

Credits

 

Client: Prep Academy Tutors

Carly Dougherty, Founder & CEO

Adrian Dougherty, President

 

Creative Agency: Open

Partner, Creative: Martin Beauvais

Partner, Strategy: Christian Mathieu

Art Director: Jessica Rogers

Copywriter: LauraBeth Cooper

Project Lead: Anne Ngo