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Open Colleges' New Brand Campaign Challenges Aussies to Turn Their Potential into Reality

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New ‘Everything Could Happen’ campaign developed by newly appointed lead creative agency The Monkeys

Open Colleges' New Brand Campaign Challenges Aussies to Turn Their Potential into Reality
Open Colleges, a leader in online learning, has partnered with newly appointed lead creative agency The Monkeys to reinvigorate its legacy brand. The agency’s first piece of work, brand campaign ‘Everything Could Happen’, launches this week and celebrates Open Colleges’ 125 years in education.

Challenging Australians to turn their potential into reality, ‘Everything Could Happen’ shows anything is possible with the right partner in education. The campaign, released across television, radio and digital channels, invites Aussies to align their abilities with their ambition.

The Monkeys group CEO and co-founder, Mark Green, says: “We are excited to partner with Australia’s original distance educator to help get the message out to all Australians that online study is a valuable and flexible option for those seeking to up-skill and improve their career opportunities.”

Open Colleges executive general manager, customer experience, Jeff Lim, adds: “Our new agency partner The Monkeys recognises that when students are starting out, it’s easy for them to be overcome by the range of possibilities ahead. The agency has created an effective campaign to let all Australians know we’re here to support and guide them along their educational journey.”

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Creative Agency: The Monkeys

Executive Creative Director: Vince Lagana

Creative Director: Scott Dettrick

Art Director: Katie Kidd

Copywriter: Charlotte Taylor

Group CEO & Co-founder: Mark Green

Managing Director: Matt Michael

Group Content Director: Ciaran Miller-Stubbs

Content Director: Victoria Zourkas

Senior Content Manager: Greig Carlow

Executive Planning Director: Fabio Buresti

Head of Planning: Hugh Munro

Strategic Planner: Henry Bilson

Head of Production: Penny Brown

Senior Broadcast Producer: Rebekah Lawson

Broadcast Producer: Cathryn Cooper

Senior Integrated Producer: Tanith Williamson


Production Company: Rabbit

Director: Daniel Mitchell

Executive Producer: Lucas Jenner

Executive Producer: Alex Hay

Producer: Marcus Butler

DoP: Danny Ruhlmann

Music & Sound: Song Zu

Musical Director: Ramesh Sathiah

Composer: Adrian Sergovich

Sound Designer: Simon Kane

Sound Producer: Katrina Aquilia

Post Production: White Chocolate


Client: Open Colleges

Executive General Manager – Customer Experience: Jeff Lim

Senior Marketing Manager: Odette Mulqueeney

Genres: Storytelling

Categories: Business Services, Training

The Monkeys, Tue, 21 Jul 2020 02:50:31 GMT