Opel TVC from Markenfilm

A thousand lifestyles, infinite possibilities – urban attitudes require adequate cars. The campaign for the new compact ADAM, the first lifestyle car by Opel/Vauxhall, was created by agency Scholz & Friends OPC Hamburg, Germany, and revolves around “One of a Kind”.

 

Produced by Markenfilm Wedel, directed by Matthaeus Bussmann (DOP: Ekkehart Pollack) and post-produced by nhb Hamburg, the TVC and teaser spot reflects the wide variety of young urban styles just like the new Opel ADAM. The revolutionary new compact offers infinite combinations in colours, elements and features to be mixed by the consumer in order to create their own customized vehicle.

 

 

In the beginning the spot mainly shows funky individuals deejaying, painting and breakdancing. The casually interspersed car shots gain momentum through the spot but never fail to fit in with the casual music clip edit.

 

In the end we leave the storyline by warp-zooming out of the last sequence and ending up in a panoramic overview of an almost infinite shadowbox illustrating ADAM in many variations.

The commercial was shot in autumn in Berlin, Germany, on five locations and with street cast to support the authentic look and feel of the campaign.

 

The 30 and 40 sec. TVCs started airing December 25, 2012 in Germany. The TV, print and digital campaign rolls out in more than thirty markets, with the classical campaign planned to kick-off in other markets like United Kingdom in early 2013.

 

Credits

 

Client: Adam Opel AG, Ruesselsheim/Germany

Director Brand Marketing Opel/Vauxhall: Tomás Caetano

Head of Marketing Communications: Mark Niedzballa

Manager Integrated Campaigns: Tamás Bátor

Manager Advertising and Campaigns: Paula Vicente

Project Manager Advertising & Integrated Campaigns: Jan-Erik Franz

 

Agency: Scholz & Friends OPC, Hamburg/Germany

Chief Creative Officer: Wolf Heumann

Executive Creative Direction: Markus Daubenbüchel

Creative Direction: Thomas Mathew, Nadya Innamorato, Christoph Hübner, Stephen Overmeyer, Fiete Lühn, Björn-Fabian Lahrz, Julia Weise Art Director: Nadya Innamorato

AP: Mark Rotá

 

Production: Markenfilm GmbH & Co. KG, Wedel/Germany

Executive Producer: Nicolas Mirbach

Director: Matthaeus Bussmann

DOP: Ekkehart Pollack

 

Post Production: nhb Hamburg/Germany

Post Producer: Tim Tibor

VFX Supervisor: Thorsten Rutz

3D: Wolfgang Emmrich

 

Music: Michael Kadelbach