Creative in association withGear Seven

Opel Keep Committed to Customers in Home Shot Campaign

Advertising Agency
New York, USA
Velocity comprised the campaign of selfie videos from Opel dealers

#OpelOpen is the motto of the new campaign from Opel. It reaffirms that the Rüsselsheim-based car manufacturer and its dealers are there for their customers. 'We are open' is the core message of the new campaign, emphasising that Opel maintains its services and keeps its customers mobile during the corona crisis. The unconventional design and composition of the film is adapted to the current situation: using selfie videos from Opel dealers and call-centre employees in 14 markets, the company makes a powerful statement for supporting each other and defying the current crisis together. 

'We are open because people are counting on us,' begins the new spot which can be seen on Opel's social media platforms. The spot reaffirms Opel’s commitment despite the corona pandemic and social distancing. Opel dealers from all over Europe demonstrate that they are open for their customers and keep society mobile. Fourteen European markets provided submissions in 12 different languages to formulate Opel’s engaging promise: 'We are open'.

Campaign matches Opel’s brand claim ‘The Future is Everyone’s’.

Even in a crisis, Opel dealers can be reached via telephone and email for new or used-car sales, and if mobility is needed at short notice. The Service areas are open too. Customers can arrange by phone, email or the myOpel app, inspections, intermediate or major servicing, repairs or damage assessments. In some markets dealerships can be visited. Dealers are following a strict protocol to enable customers to safely shop and service their vehicles. The supply of Opel original parts is secured, and local campaigns such as ‘Opel Service 100 Prozent automotiviert’ continue as planned.

Customers can also bring their cars to the dealer for a post-winter check-up. Some dealers even carry out smaller jobs, such as windscreen wiper replacement, as ‘Drive-Thru’ services – drivers can remain in their cars and avoid direct contact with workshop employees. Opel dealers additionally offer attractive offers for the upcoming change from winter to summer tyres. Interested customers can find information about special new car offers, such as the special models 2020, the Opel Green Deal and the Opel Flat, directly by calling the dealerships.

“We at Opel and our dealer network support mobility in full accordance with all hygiene requirements. We are open to anyone who needs mobility”, said Xavier Duchemin, managing director sales, after sales and marketing. “I am extremely proud of the engagement and commitment of our Opel network in those difficult times.“

The spot was created by VELOCITY, a dedicated agency for Opel in Germany. It consists of several selfie videos, all of which were created by the Opel dealers. It can be found on the Opel Social Media channels: Including Facebook, Twitter, Instagram, Linkedin, YouTube In a second step, country-specific video clips are also produced, which are distributed on the local channels.

Work from McCann Worldgroup
Changing The Game
Case Study