Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Online Wagering Brand BetEasy Appoints GPY&R Melbourne



As its full service agency following a competitive pitch

Online Wagering Brand BetEasy Appoints GPY&R Melbourne

BetEasy is Australia’s newest online wagering brand, they have a diverse product range, along with customer service and mobile and tablet apps available.

BetEasy is set to make a splash in the market, having just secured an exclusive sponsorship with the AFL.

BetEasy’s head of marketing, Ed Owens, said of the appointment: “In the pitch process George Patterson Y&R proved themselves as the most creative and forward thinking agency.”

“This is a very exciting time for our business, and we are really looking forward to working with the team at GPY&R.”

Says GPY&R managing partner Julian Bell: “BetEasy represents a truly exciting proposition for us; they are a brand with serious ambitions both in terms of acquisition, category disruption and technology advancement. It’s a challenge that will utilise all of the agency’s disciplines and leverage our deep history of sporting experience.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Gambling, Sports and Leisure, Thu, 26 Feb 2015 01:07:47 GMT