Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Online Mattress Seller Casper's New Soundboard Campaign Praises The Sanctity of Sleep

Trends and Insight 141 Add to collection

Call the number and you are served a menu of nine different sound experiences

Online Mattress Seller Casper's New Soundboard Campaign Praises The Sanctity of Sleep

Casper, an online mattress start-up is not selling mattresses. It is selling sleep.

If you’re in the US watching TV between 2am to 5am, you may come across a series of surprising, yet comforting slo-mo's of alfalfa seeds sprouting, or wild salmon springing out of the water, all overlaid with soothing sounds of seventies elevator music. It then prompts the question, “can’t sleep?”. A hotline number appears, along with a reassuring statement that the call is free. No brand appears.

Call the number and you are served a menu of nine different sound experiences designed to help you fall asleep. Waterfalls, children’s lullabies, soft muffled sounds of conference calls… whatever rocks your cradle.

So, if you’re lying in bed tonight, pondering a brief, perhaps ask yourself what you’re really selling.

view more - Trends and Insight
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
TBWA\NEBOKO, Mon, 19 Jun 2017 13:39:17 GMT