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O'Neill Launches New Global Platform



Lifestyle brand looks to younger audience with shopping experience created by DigitasLBi Amsterdam

O'Neill Launches New Global Platform

Today sees the launch of the new global online platform from leading youth lifestyle brand O'Neill. The transformation of the brands most important digital touch points, marks a brand rejuvenation, as O'Neill seeks to cement its connection with the younger, progressive customer.

The new branded shopping experience was developed by marketing and technology agency DigitasLBi and marks the agency's first major launch for the brand, following an intensive pitch process. The platform not only stimulates and improves engagement between the brand and its target audience, but also generates traffic and sales. 

The platform connects O'Neill's wealth of content around the worlds of snow, surf, music and wake with social media, and works seamlessly across smartphone, tablet and desktop, creating a unique experience for the consumer.

Dirk van den Bosch, Managing Director at DigitasLBi, comments: “The branded shopping experience allows people to engage with the brand in a seamless shopping environment. It shows visitors that O’Neill is not only about performance and functional products, but also about lifestyle. The new platform shares the story about the 'progressives' - an important audience for the brand; it reflects how they ride the ride of live.”

Roger Nefkens, Global Coordinator, O’Neill comments:  “The new site is a game changer and demonstrates how, as a brand with such a rich heritage, O’Neill is committed to staying connected with the younger, progressive consumer. For us, digital is one of the most important touch points and DigitasLBi’s impressive expertise in digital made them a natural partner for us to work with.” 

O’Neill will roll-out its new content programme and events strategy in the coming month to reassert its position as the most authentic and distinctive brand in the world of Surf & Snow.

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Categories: Day Wear, Clothing and Fashion, Tue, 04 Mar 2014 18:02:03 GMT