One Show 2016: Jurors' Pick of the Day

The Pencils are being sharpened and shined, and judging is in full swing for the One Show 2016.

This year’s jury share their thoughts on the day’s judging experience in Mexico. Each day a select member from the jury unveils their inner-musings on the top creative work submitted to the show this year.

The One Show celebrates creative excellence in advertising, design and interactive. You can view the judges' picks and all other One Show entries here.

Ricardo John, CCO at J. Walter Thompson / Latin America / Brazil, reveals his 'Pick of the Day' below.

'Opt Outside' - REI

Finalists for each category will be announced in stages week commencing 21st March 2016

The One Show Creative Week will be held May 9th  – 13th and, for the first time, the One Show (May 11th  & 13th) will be presented in two separate gala dinners.