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One Medical's Parody Spot Reminds Us How Terrifying It Is to Not Wear a Mask

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GS&P’s Jeff Goodby and barrettSF’s CEO Jamie Barrett collaborated on the writing, art direction and direction of the PSA

One Medical's Parody Spot Reminds Us How Terrifying It Is to Not Wear a Mask
One Medical is introducing a new film to remind people that not wearing a mask can be terrifying, even if you’re a chainsaw killer. A collaboration between GS&P and barrettSF.

“At One Medical we're always looking for new ways to promote healthy and, in many cases, life-saving behaviours. We put a twist on an age-old Halloween trope to emphasise one of the simplest and most effective ways to control the spread of Covid-19: wear a mask,” said Andrew Diamond, One Medical’s chief medical director.

Launching today, the film, 'Freaking Us Out' features a masked chainsaw killer and a young woman running through the woods at night. The scene intensifies and blurs - as it often does when a chainsaw killer and a young woman are running through the woods at night. But this time, the killer trips and we see that he's the one who's being chased. And he's the one who's freaked out, because he is wearing a Covid mask and the young woman chasing him is maskless. Her breath appears in the night and a super reminds viewers: You’re freaking us out. Wear a mask.

“The spot is a powerful way to remind people how not wearing a mask amid Covid-19 is not only dangerous but terrifying,” said Jeff Goodby, co-founder and co-chairman, Goodby Silverstein & Partners, One Medical’s advertising agency. “A Halloween-themed horror film seemed like the right way to bring light to the reality that being around someone without a mask is scary for everyone, even chainsaw killers."

GS&P created the film in conjunction with barrettSF. Production was carried out through GS&P’s in-house production department ELevel. GS&P’s Jeff Goodby and barrettSF’s CEO Jamie Barrett collaborated on the writing, art direction, and direction of the film.

“Jeff and I care about many of the same things and the no-brainer message of wearing a mask is one of them,” said Barrett. “It was great to combine forces.”

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Client: One Medical

Spot Name: 'Freaking us out'

Air Date: 28th October 2020


Agency: Goodby Silverstein & Partners and barrettSF

CMO: Doug Sweeny

Creative Director: Chris Peel

Director of Communications: Kristina Skinner

Creative direction, art direction, copywriting: Jeff Goodby (GS&P) and Jamie Barrett (barrettSF)

Managing Partner: Leslie Barrett

Account Director: Shanley McClure

Co-Director of Production (GS&P): Margaret Brett-Kearns

Head of Production (barrettSF): Conor Duignan

Senior Producer: Cassie Edwards

Affairs: Judy Ybarra


Production Co: GS&P Social

Directors: Jeff Goodby (GS&P) and Jamie Barrett (barrettSF)

Director of Photography: Mark Sandhoff and Michael Miller

Line Producer: Amanda Steigerwald

Company Name: eLevel

Editor: David Becker

Assistant Editor: Steven Castro

VFX Lead Flame Artists: Nathan Shipley + Mike Landry

Sound Design, Mix: David Michel-Ruddy

Music: Nic Dematteo

Executive Producer: John Dutton

Company Name: Roast n Post

Production Company City: Oakland

Colour Grade: Sean Wells

Categories: Health, Corporate, Social and PSAs

Goodby Silverstein & Partners, Thu, 29 Oct 2020 17:10:57 GMT