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One Man's Lifeline is Another Dog's Stick in Hilarious Greenies Spot

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adam&eveDDB capture the sometimes frustrating turns of life with a dog for latest Mars petcare campaign

One Man's Lifeline is Another Dog's Stick in Hilarious Greenies Spot

A new campaign, devised by creative agency adam&eveDDB for Mars Petcare brand Greenies, depicts the hilarious and sometimes frustrating turns that life with a dog can take.

Breaking on TV on 15th February, the spot shows how life with a dog can have its frustrations. Our furry friends can’t help getting themselves into trouble with their energy and exuberance - but we love them for it.

The spot, entitled Stick, was directed by Tim McNaughton of The Bobbsey Twins, who establishes a cinematic scene, later puncturing this with a moment of hilarious comic timing. The light-hearted spot follows hot on the heels of the brand’s first ever Christmas campaign, Snowman. Along with a strong TV push, marketing activity is planned for digital and FEP, with the campaign running until the end of the year.

The shoot was conducted and produced remotely during lockdown across three timezones.


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Client/Brand

Client: MARS Petcare

Brand: GREENIES

Client/s: Connor Pera (Associate Brand Manager); Beth Drew (Associate Brand Manager); Matt Darcy (Brand Manager); Olivia Chlasta (Brand Manager); BJ Crowder (Marketing Director); Craig Neely (VP Marketing)

Creative

Creative Lead: adam&eve

Chief Creative Officer: Richard Brim

Creative Director/s: Ben Stilitz, Colin Booth

Copywriter: Miles Carter

Art director: Helen Balls

Head of production: Ben Sharpe

Agency producer/s: France Nguyen

Senior Project Manager: Alice Southam

Senior Planner/s: Jack Spicer

Planner/s: Kit Owens

Group Managing Director: Fiona McArthur

Managing Partner: Charlotte Cook

Business Director/s: Loella Collier

Account Director/s: Kathryn Gooding

Account Manager/s: Hugo Evans

FILM PRODUCTION

Production company: Blink

Executive Producer: Patrick Craig

Producer: Fran Thompson

Director: The Bobbsey Twins from Homicide

D.O.P: Alex Barber

Production service company: Twenty four seven

Editing Company: Stitch Editing

Editor: Leo King

Post Production: Black Kite

Post Producer: Amy Richardson

VFX Supervisor: Tito Fernandes

2D Artist: Dan Sanders

Colourist: Richard Fearon

Audio

Audio Post Production: 750mph

Audio Producer: Maddy Lebel

Sound Engineer: Jeff Smith

Music Library: Universal music

Music Supervisor: Big Sync Music

Soundtrack name and composer: Let The Morning In by Phillip John Gregory

DELIVERY (Gutenberg)

Senior Producer: Charlotte O’Reilly

Managing Producer: Ludovica Melica

MEDIA

Media Agency: Mediacom

Media Director: Frances Page

Associate Media Director: Matthew Dezarlo

Media Supervisor: Elizabeth Abbatiello

Media Planner/s: Lily Zhu

Associate Media Planner/s: Teddy Wilhelm

Genres: Comedy, People, Storytelling

Categories: Home, Pet Supplies

adam&eveDDB, Tue, 16 Feb 2021 13:16:53 GMT