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Creative in association withGear Seven
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One Armed Hoodie Offers Symbolic Expression of Support and Pride for Wounded Servicemen

26/08/2022
Consultants
New York, USA
135
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Created by Episode Four on behalf of the MR. MA Fashion Apparel Maker, the 'One-Armed Hoodie' is available to Simpson Cup players

The Simpson Cup is the equivalent of the Ryder Cup for wounded servicemen. It pits 13 wounded veterans from the US and Great Britain in a tournament held every year at some of the world's most renowned venues, with proceeds benefiting the On Course Foundation.

At this year’s Simpson Cup, to be held August 30th at the Baltusrol Country Club in Springfield, NJ, the MR. MA fashion apparel maker will debut the 'One-Armed Hoodie – an item made especially to demonstrate support and pride for injured golfers. Fifty 'One-Armed Hoodies' will be made available to competitors and influencers this weekend, with hundreds more to be shipped around Veteran’s Day. Proceeds from sales of the hoodies will go to the Simpson Cup and to make custom apparel for other injured golfers. But more importantly, it is hoped that wearing the One-Armed Hoodie will become a way to proudly support these injured veterans.

The One-Armed Hoodie was created by Episode Four, a boutique hybrid marketing agency whose idea it is to turn the hoodie into a symbolic expression of support. It can be purchased for $100 here.  

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