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On the Buses with Denmark's M2Film

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Cinematic spot hopes to change transport habits

On the Buses with Denmark's M2Film


In Denmark people looove to ride the bus. In fact they will fight their way through the many people waiting in line, just to get on the already crowded bus... 

…not quite. The real situation is actually just the opposite. But Midttrafik Kommunikation together with M2Film, Thomas Falkeberg and the director Marc Wilkins are hoping to change all that with a new commercial they hope will make the bus more sexy and attractive. 
The commercial is loaded with humour, and it’s hoped that it will appeal to younger generations of commuters and potential bus users. By ramping up the drama and action Midttrafik, Falkenberg and M2Film have created played with that old maxim ‘there’s no such thing as too much’.
Though the target group of this campaign is Danish youngsters, the filmhas also reached a much wider and international audience than first expected. Together with a massive campaign across different platforms, the aim is to create dialog and give the passenger more influence.
Name: The Bus
Production Company: M2Film
Producer: Ronni Madsen and Jan P.
Advertised brand: Midttrafik
Advertising Agency: Midttrafik Kommunikation, Aarhus, Denmark 

Agency website: 

Director: Marc Wilkins
Project type: TVC
Copywriter: Thomas Falkenberg
Animation/VFX/Design: Duckling 


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