Seaco, one of the world’s leading container leasing companies, has launched an overhauled website, planned and designed by digital agency Omobono. The new website is a significant move for Seaco, which has a fleet of around 1 million units and customers in over 80 countries, as the first responsive site in the industry.
The relaunch follows the agency’s appointment in spring this year. Omobono was briefed to overhaul Seaco’s website, ensuring it was mobile device-friendly and showcasing the company’s range of products. The site also directs customers to Seaweb, Seaco’s customer portal.
As part of the planning process, Omobono conducted extensive stakeholder research through in-depth interviews with senior staff in a range of locations, including Hamburg, Singapore and Miami. The website was completely redesigned by Omobono, including navigation, user experience and visual style, and built by MMT Digital.
Suzanne Class, Global Marketing & Communications Manager at Seaco, commented. “We are really pleased with the website launch, and have had positive feedback from our customers and internal teams. Omobono and MMT have produced something that sets Seaco apart from our competitors in design and ease of use, which is exactly what we needed our website to do.”
Ellie Jones, Account Director at Omobono, commented: “Seaco’s new responsive website is a first for the industry and the result of great teamwork from Omobono, MMT Digital and Seaco. We’ve enjoyed working on the project and we’re delighted with the positive feedback from the Seaco team.”