Omnicom Supports Cannes First “China Day”
Omnicom Group Inc. (NYSE: OMC), a leading marketing and advertising holding company, demonstrated its long-time support for China by hosting a panel discussion at the first “China Day” event held at the Cannes Lions International Festival of Creativity.
“As the Festival celebrates its 60th anniversary, its organizers have wisely chosen to spotlight one of the world’s most important countries,” said Serge Dumont, Omnicom Group Vice Chairman, and Chairman Asia Pacific. “The support of the Group and its agencies at this year’s Festival reflects our long-term commitment to China, the world’s number-two advertising market worldwide in terms of market scale. Because understanding China has become crucial to any company with global aspirations, Omnicom assembled a panel of senior executives from our agencies to discuss the key trends affecting China’s families, individuals, and institutions.”
Entitled “Becoming Chinese – the only way to succeed in China,” the panel was moderated by Serge Dumont and included the following advertising industry leaders:
• Carol Potter – President & CEO, BBDO/Proximity Greater China
• Arthur Tsang – Executive Creative Director, BBDO, Beijing.
• Tim Cheng – Chief Creative Officer, DDB Group Shanghai
• Doug Pearce – CEO, Omnicom Media Group, Greater China
• Ian Thubron – Group President, Greater China, TBWA Asia Pacific
On Monday 17 June, Omnicom also hosted a private lunch to welcome Mr. Li Dong Sheng President of the China Advertising Association and its Secretary General Mr. Yan Jun. Along with Mr. Bernard Brochand, the Mayor of Cannes, selected leaders from the advertising industry and Omnicom agencies attended the lunch.
Serge Dumont observed, “Two years ago, I had the pleasure of welcoming Mr. Li on the occasion of his first official visit to Cannes. We are delighted to see him back here – this time at an event that spotlights the rising influence Chinese consumers are exerting, within and beyond the borders of their home country.”
