Omelet Promotes Ricardo Diaz to Chief Digital Officer

Omelet has announced the promotion of Ricardo Diaz to chief digital officer, effective immediately. Diaz joined the agency in 2016 as executive director of digital. Under Ricardo’s leadership, Omelet has expanded digital offerings, grown the digital team, and created numerous award-winning digital campaigns for brands that include Google Stadia, Guardian Life Insurance, Mitsubishi, Crunchyroll, Annenberg Petspace, Smashbox and more. 

In his new role, Diaz will oversee all digital aspects of Omelet’s remit, from the RFP process to creative concepting and launch. He will continue to be a valued member for the strategy team, acting in an analytics role for UX research needs. Outside of his work at Omelet, Diaz works with Inner City Arts in LA, is active in mentoring/teaching roles, including classes as CSUN, and currently serves as an Effies Judge.

“From day one, Ricardo has been an integral and essential part of the Omelet team,” said Thas Naseemuddeen, CEO of Omelet. “His thoughtful insights, attention to detail, and deep knowledge of the digital space is a huge asset to the agency and our clients. I am excited to see him grow in this new role and continue to lead Omelet’s digital team during this transformative time.”

“Omelet has been a home for me over the last five years, and in that time it has proven to be a place that both challenges and supports its team. Independent companies with the heart and moxie we have here are harder than ever to find. I’m honored by the opportunity to lead our digital practice as we continue to grow the agency and make impactful and beautiful work,” said Diaz in a statement.