Omelet Launches Specialised Gaming-Focused Unit Cheat Code

Over the last decade, Omelet has developed a speciality in gaming, and have formalised the offering into a unit they've branded Cheat Code. It's a one-stop shop both for brands that have experience in gaming and those that want to enter the space. In the recent burst of gaming-focused agency news, they are the first indy to create such an offering. 

In today’s gaming world, the old choice of either an insular gaming agency or general market agency aren’t built to service this complex and evolving world. The current gaming ecospace makes this a favourable market for the entrance of Cheat Code.

Offering services ranging from strategy all the way to launch and measurement, Cheat Code helps bridge the marketing challenges between gaming and culture. 

With the passion of insiders, and the perspective of outsiders, Omelet believes gaming marketing is more than marketing: it’s part of the game. This comes at a time when, thanks in part to the global pandemic, gaming is the largest entertainment category by dollars. 

With competition in the gaming world at a fever pitch, the Cheat Code team offers the experience and rigor of a world class agency from a group of passionate gamers themselves. Composed of individuals with unsurpassed gaming expertise, the Cheat Code team has a deep love and respect for gaming, and their passion is a result of their experience in the sector.

Cheat Code aims to bridge the gap between insular gaming agencies and general market agencies, providing a needed resource to service both entrenched and new-to-gaming brands as they look to reach every type of player, from casual to the most dedicated. 

“Every gaming audience is a spectrum and they can’t be treated through a single mindset or profile, the binary labels don’t work anymore. This is at the core of the challenge brands face entering gaming - understanding how to communicate with such a complex set of demographics and psychographics. It shifts every single day, and this is why we exist - to help brands navigate that challenge and find their opportunity," said Josh Smutko, group creative director, Omelet.

“When it comes to gaming, your marketing is an extension of your game. As games have evolved with ongoing service based models, many companies are either engaging agencies for way too long, or not long enough. We created Cheat Code to solve for modern gaming ecosystem needs: an experienced, flexible and highly collaborative one-stop resource for all brands who want to participate in the space," said Andrew Krensky, Omelet, managing director.

“Our Cheat Code team is passionate about gaming, marketing, advertising, and bringing it all together to ensure we can tailor our offerings to both the big players and the indie games. We, as an agency, think gaming is more than just video games, and Cheat Code is the manifestation of that belief," says Thas Naseemuddeen, Omelet, CEO.