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Omelet Launches First Major Campaign for 158-Year-Old Life Insurance Brand

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'Everyone Deserves a Guardian' says this campaign for Guardian directed by Biscuit's Dan DiFelice

Omelet Launches First Major Campaign for 158-Year-Old Life Insurance Brand
LA agency Omelet has launched the first ever major brand campaign for Guardian, a 158-year-old life insurance company. 

Guardian was founded in 1860 by a German immigration lawyer that wanted to make a better life for his fellow immigrants - Omelet aimed to honour this story with the campaign, which was directed by Biscuit's Dan DiFelice. Entitled 'Everyone Deserves a Guardian', it will air on local broadcast in six markets, have an out of home presence, be featured on streaming and terrestrial radio channels, specific print trade publications, and also a paid social and digital banners.

The casting process was a crucial part of the campaign: non-actors shared their own stories, and actors who were hired had backgrounds that intersected with the characters they were cast to play.



Some of the stories included in the campaign were surfaced in casting. That’s how Omelet met Anita and Joanna, identical twin sisters whose bond was only strengthened after a car accident 20 years ago. And Ruba and Roua, sisters and refugees from Syria who are starting over in their new community.



UK artist Rob Bailey, who is known for distinctive imagery created by line combining shapes and colors, teamed up with Omelet to create original art for the out of home campaign.
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Music

Composer: Luke Atencio

Offline

Edit Company: Arcade Editorial

Editor: Graham Chisholm

Edit Assistant: Drew Neuhart

Post Production / VFX

Post Production Company: MPC

Producer: Michael Heil

Colourist: Ricky Gausis

Managing Director: Robert Owens

Executive Producer: Elexis Stearn

Colour EP: Meghan Lang

Colour Producer: Rebecca Boorsma

Lead Flame Artist: Sam Shiftlett

Flame Assistant: Joshua Pena

Production Company

Director: Dan DiFelice

Production Company: Biscuit Filmworks

DOP: Stuart Winecoff

Executive Producer: Jeff McDougall

Producer: Max Knies

Sound

Sound Company: Lime Studios

Sound Engineer: Jeff Malen

Assistant Engineer: Meg Ochs, Chris Nungary

Executive Producer: Susie Boyajan

Animation

Animation Company: Georgia

Producer: Justin Tripp

Animator: Lessa Millet, Rad Mora

Client

Brand: Guardian Life Insurance

Creative Agency

Creative Agency: Omelet

Copywriter: Tiffani Harcrow, Jimmy Barker

Art Director: Brianna Lohr, Andrew Rutledge

Producer: Caitlin McBride

Chief Content Officer: Mike Wallen

Creative Director: Florian Bodet

Associate Creative Director: Tiffani Harcrow, Brianna Lohr, Jimmy Barker, Andrew Rutledge

Chief Production Officer: Dan Ruth

Art Buyer: Miranda Kendrick

Chief Strategy Officer: Thas Naseemuddeen

Communications Strategy Director: Alexandra Heide

Senior Strategist: Riley Strand

Executive Director: Andrew Krensky (Brand)

Brand Director: Eliza Wan

Brand Coordinator: Emma Stier

Editor: William Mason (BTS)

Colourist: Corey Vent (BTS)

Brand Manager: Anthony Fernandez

Genres: Documentary, People, Storytelling

Categories: Insurance, Finance

Omelet, Wed, 24 Oct 2018 14:42:31 GMT