OMD has announced the promotion of Dan Robins to lead the OMD Sydney digital team as head of interactive.

Reporting to Bailey, Robins will take overall responsibility for the OMD digital output in Sydney as well as the continuous development of OMD’s digital product.

OMD CEO Peter Horgan said: “Dan has been instrumental in developing the industry leading work we have been doing with Telstra in the digital space and he has also been leading our digital performance product over the last 18 months. He is the ideal choice to run the Sydney digital offering. Dan’s promotion further emphasises OMD’s stated approach to nurture talent and promote from within.”

In moving into his new role, Robins commented: “These are exciting times for digital at OMD. The journey the agency has been on over the last couple of years to beef up our digital offering and embed digital practitioners into the business management teams has put us on a strong footing to tackle the shift in communications to be ever more digitally minded. This coupled with the array of data and technology solutions we have at our disposal both locally and from Omnicom globally, mean OMD is well set for the future.”

His promotion is effective immediately.