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OMD Name Vanessa Nicol Head of Telstra


Joins from M&C Saatchi Australia

OMD Name Vanessa Nicol Head of Telstra

OMD have today announced the appointment of Vanessa Nicol in the role of Head of Telstra, replacing Tom Sutton who is returning to the UK for a new opportunity.


Vanessa joins OMD from a Senior Business Director role on the Optus client at M&C Saatchi Australia. She brings 16 years’ experience in the Telecommunications industry from a wide variety of Marketing, Advertising and Product Development roles, both client and agency side, having worked at BT, Optus and Virgin, as National Marketing Manager, and more recently Head of Acquisition Marketing.


Peter Horgan, CEO OMD Australia said “Vanessa is a strategic-thinking, results driven marketing professional, with unrivalled category experience and a proven track record of managing and launching effective multi-channel communication initiatives that drive business and brand growth. We are very excited about the addition of Vanessa’s leadership and business knowledge on this market leading client.”


This appointment reflects both the evolution of the Telstra business and the expanding the relationship with OMD, which is increasingly data and performance lead. Mark Buckman, CMO Telstra said “Telstra have worked with OMD for the past 7 years, and over the past 18 months we have extended our relationship with them to include a deeper strategic remit. They work with us as a true strategic business partner and do an exceptional job managing our complex business in a quickly evolving landscape. I look forward to Vanessa’s contribution taking this to the next level.”


Vanessa Nicol said of her appointment “I'm excited by this new opportunity and challenge; joining a skilled, dynamic team at OMD who have developed a strong business partnership with Telstra. OMD has established itself as an agency of the future by continuing to innovate the offering they provide their clients. I look forward to being part of the team.”


Vanessa will be based in Sydney and will report to Aimee Buchanan, General Manager OMD Sydney, effective Monday 13th January. 

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