OMD Indonesia Scoops Beiersdorf’s Media Business

OMD has been awarded the media duties for global skin care conglomerate Beiersdorf AG, in Indonesia. The account was won after a competitive pitch, where OMD beat out Group M’s MEC and incumbent agency Carat. The scope of work for the account involves strategic media planning and buying across all media platforms. The account is effective immediately.

Commenting on the win, Holger Welters, President Director for Beiersdorf Indonesia, said, “We were impressed with OMD’s solutions-based approach to our business throughout the pitch process. The depth of their capabilities, strategic insights into our customer base, and passion to drive our business, struck a chord and we are delighted to be working with the OMD team.”

Rajat Basra, CEO, Omnicom Media Group Indonesia, added, “We are thrilled at the opportunity to partner with Beiersdorf, and work their portfolio of iconic brands, including Nivea and Hansaplast. With our unparalleled resources, we are poised to work together with Beiersdorf to deliver even bigger success on a business, brand and product level.”

This win is a true testament to OMD Indonesia’s proven track record in providing the best results for its strong portfolio of multinational clients, including McDonald’s, Google, VISA, Intel, and others. With its proprietary global operating system VISION, OMD delivers more than just optimized media results, but overall business growth to clients – effectively leading the way in changing the way media agencies traditionally operate.