OMD Beijing to Retain TV Buying Business of Yili

OMD Beijing announced today that they have retained the 

TV buying business of Yili, (Inner Mongolia Yili Industrial Group Co Ltd), with an annual 

media investment estimated at more than 1 billion RMB (US$165 million). 

OMD first began working with Yili in 2011 with print and radio buying assignments and was 

first appointed to the TV business in 2012. This year marks the 3rd    

renewal of the agreement. Carat and GroupM participated in the review which is one of the largest 

accounts in China and is highly sought after. OMD will also handle a number of key content 

projects for the brand. 

Commenting on the appointment, Arlene Ang, CEO, OMD China, said "To be appointed by 

Yili for the third year running demonstrates OMD’s ability to consistently deliver value but 

more importantly, Yili's positive partnership culture. We sincerely thank Yili for the 

opportunity to help drive their business growth.” 

Omnicom Media Group Greater China CEO, Doug Pearce said, “We are delighted to be 

continuing the relationship and extremely pleased that Yili recognized the contribution the 

team has made. OMD met all delivery commitments in 2013 and in a fast changing TV 

environment, this can only be been achieved through constant monitoring, adjustment and 

superior negotiation strategies and tactics.” 

OMD Beijing led by Zou Weibin has been quite successful over the past years winning 

leading local China clients such as Dong Feng PSA, PICC, China Telecom, Legend Wines, 

Li Ning and now Yili.