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Omar Sadek Named MD of JWT Beirut



Pascale Khoury steps down as MD for new role

Omar Sadek Named MD of JWT Beirut

JWT, the world’s best-known marketing communications brand, announced today that its award winning Beirut operation has hired Omar Sadek as Managing Director to continue the company’s aggressive growth plans across categories and sectors.

In the new position Sadek will leverage his16 years of rich experience in hospitality, media, communication and education to further enhance the award winning agency’s profile and growth in the Lebanese market, driving both regional and international clients’ brands and businesses.  

Prior to joining JWT, Sadek spent 6 years at BBDO in Beirut, where he held the position of Head of Content Development, having founded this new department, dedicated to content development, alternative media and socio-political communication.  Sadek’s contribution to the agency is recognized both inside and outside the industry and includes the multi-award winning campaign “Cheyef Halak?” and a medal of recognition from the Ministry of Interior for his work on the parliamentary elections in 2009.

At the same time the agency announced the departure of Pascale Khoury, who will be leaving the Beirut team at the end of June.  After a career spanning 20 years with JWT, Khoury - who advanced from Account Executive to Managing Director during that time - will reorganize her role within the group, to benefit from a better work/life balance for her family in the future. 


Commenting on the news, Vatche Keverian, JWT MENA CEO said “Pascale is a brand warrior who wore the JWT badge with pride;  we have fresh plans together which will be announced nearer the time.  The appointment of Omar marks a new chapter in the history of JWT Beirut.  As his unique blend of diverse skills, both academic and professional, fuse with our worldmade philosophy the team will become even stronger and move on to yet greater achievements.”


Iyad Zahlan, JWT Beirut’s Executive Creative Director said JWT is committed to building an agency of the future. As a team, Omar and I will be developing our models of marketing communication.  Together we will drive our clients' businesses forward, grow JWT Beirut by continuing to develop quality work and bring new clients to our family.  I look forward to the partnership.”

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Wunderman Thompson Dubai, Tue, 25 Jun 2013 15:50:44 GMT