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Omaid Hiwaizi Joins Geometry Global UK



Hiwaizi named Chief Strategy Officer

Omaid Hiwaizi Joins Geometry Global UK

Omaid Hiwaizi has been appointed by Geometry Global UK as Chief Strategy Officer. Hiwaizi was formerly planning director at SapientNitro and marks Sarah Todd’s first major appointment as CEO of Geometry Global UK, completing her UK management team line-up.

As Chief Strategy Officer, Omaid will report into CEO Sarah Todd and be responsible for driving the Precision Activation proposition at all levels of the business, developing a more precise understanding of consumer habits and motivations through a mix of data, analytics and behavioural insights across all relevant channels and contexts.

Omaid is one of the industry’s true hybrids. After studying Mathematics at Cambridge University, he embarked on a career as a creative, designing i-D magazine and founding direct marketing agency Hubbard Hiwaizi McCann. At HHM he began as Creative Director, but soon took on the role of Director of Difference (delivering innovation in process, culture/environment and services to differentiate the agency proposition), before finally moving to the role of Planning Director. He subsequently founded interactive communications agency Crayon, before going on to both launch the strategy function at digital agency Fortune Cookie and subsequently lead the planning department at integrated agency Chemistry.

It was from Chemistry that Omaid moved to SapientNitro, where he quickly gained responsibility for leading marketing strategy, brand planning and digital strategy thinking across a number of SapientNitro's national and global clients, spanning disciplines including advertising, direct and retail marketing, social and CRM based engagement, service-based utility and experience-based brand activation.

Sarah Todd comments: “At Geometry Global, I believe we’ve the opportunity to create something truly unrivalled within the marketplace. Our Precision Activation proposition – driven by the sophisticated tools at our disposal and with a remarkable depth of cross-disciplinary talent - will enable us to deliver more insightful creative work and better ROI for our brands with pinpoint accuracy, wherever is most impactful along the purchase decision journey.

“Attracting someone of Omaid’s outstanding calibre is a testament to the opportunity we have in front of us. He has an outstanding track record of inspiring both clients and account teams across all the discipline areas along the path to purchase - digital, shopper, experiential, CRM, trade and promotional marketing. His wealth of experience, plus also his innate curiosity in people, brands and technology, means he is a perfect fit with our desire to deliver more meaningful connections for brands and consumers via Precision Activation.”
Omaid Hiwaizi comments:“Geometry Global’s proposition of Precision Activation is both distinctive, inspirational and timely. Brand experience and activation is not just a marketing tactic, it’s the best way to effectively connect brands with consumers through engaging real and digital world experiences. Sarah’s vision, coupled with the network’s capability and depth of talent, mean Precision Activation has truly revolutionary potential for brands. It is an incredibly unique and exciting opportunity.”
Omaid is expected to begin the role in mid-December.

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Categories: Business Services, Recruitment

VMLY&R COMMERCE UK, Thu, 10 Oct 2013 11:48:57 GMT