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O&M NZ's 'Fetch' for Beneful

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Getting playful with 'fetching' debate

O&M NZ's 'Fetch' for Beneful

Ogilvy & Mather New Zealand have created a topical press ad for client Nestle Purina Petcare. Executive Creative Director Angus Hennah said: “Play is at the heart of the Beneful brand so it seemed only right to poke a little bit of fun at the fetching sticks debate in the press recently. It’s also worth noting that we still haven’t been able to ascertain which side of the debate Jess is on.”

 

Agency – Ogilvy & Mather New Zealand
Client – Nestle Purina Petcare
Title: Fetch
Executive Creative Director – Angus Hennah
Copywriter – Angus Hennah, Jon Coles
Art Director – Gaelyn Churchill 
Designers: Danny Carlsen, James Wendelborn 
Account Director: George Sim
Senior Brand Manager – Melissa Harland

 

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lbbonline.com, Fri, 12 Jul 2013 04:28:18 GMT