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O&M NY's Caterpillar Campaign Turns Trucks Into a Moving Golf Course

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Pro golfers Erimo and Marimo Ikeuchi tee off for an impressive new spot

O&M NY's Caterpillar Campaign Turns Trucks Into a Moving Golf Course

Caterpillar and Ogilvy & Mather New York are back at it to show audiences far and wide what Caterpillar machines and equipment are all about. The duo launched their sixth video today as part of the ‘Built for It Trials’ campaign. The spot, “Driving Range” takes an innovative and unique approach to demonstrating the capabilities and maneuverability of five different Caterpillar machines – just in time for the U.S. Open.

The video captures the challenging task of pro golfers Erimo and Marimo Ikeuchi as they take turns hitting golf balls from a make-shift driving range onto the back of the machines to try and make a hole-in-one. The task is made near impossible as the machines zigzag around the demo-site, shifting directions quickly and with ease. Luckily, at the end, the machines cut the golfers some slack resulting in a hole-in-one.

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Post Production / VFX

Colourist: Method/Co3

Executive Producer: Jay Cagide

Post Production Company: Eyepatch Post

Producer: Laura Shackelford

Production Company

Director: Brandon LaGanke

DOP: Paul McCarthy

Executive Producer: Joanne Golden

Production Company: Eyepatch Production

Line Producer: Daniel Lubell


Music Supervision: Chris Mazur

Sound Engineer: Ken Meyer


Edit Assistant: Wes Latta, Andrea Podaski

Editor: George Gross

Creative Agency

Chief Creative Officer: Steve Simpson, Chris Garbutt

Creative Agency: O&M New York

Creatives: David Marino, Emily Clark, Gavin Breyer, Chris Curry, Jerry Dugan, Todd Goodale

Head of TV / Production: Matt Bonin

Planner: Bryan Smith, Liz Sparkman

Producer: Damon Webster

Categories: Automotive, Trucks and Vans

Ogilvy North America, Tue, 16 Jun 2015 14:17:43 GMT