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O&M New York & UPS Are Delivering Wishes This Christmas

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For every wish shared UPS Donates $1 to its charity partners

O&M New York & UPS Are Delivering Wishes This Christmas

Ogilvy & Mather New York and UPS have teamed up to launch a new social campaign –  ‘Your Wishes Delivered’ –  designed to invite the public to share their wishes during the holiday season. Participants are invited to submit their personal wishes as a photo or message to the landing page or by using the hashtag #WishesDelivered. When submitting, visitors can share their wish for a special person, organization or cause.

Ogilvy & Mather even set up a command center in the New York office to monitor wishes in real-time and make decisions as to which ones they should pursue. Wishes delivered include:

- Snow to a neighborhood in Corpus Christie, TX

- A day in the life of a UPS driver for a little boy in Colorado Springs, CO

- A Shopping Trip to Toys "R" Us in Times Square For 50 Lucky Children




For every wish shared UPS donates $1 to one of their three charity partners, The Salvation Army, The Boys and Girls Club of America and Toys For Tots. The campaign runs until Dec 31st.

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Client

Advertiser: UPS

Creative Agency

Creative Agency: Ogilvy & Mather New York

Chief Creative Officer: Alfonso Marian

Copywriter: (Sr) Ingrid Hanson, Jenny Wagstaff

Group Creative Director: Eric Wegerbauer

Head of Content Production: Alicia Zulaga

Team Manager: Mae Flordeliza

Associate Creative Director: Mike Cicale

Genres: People

Categories: Mailing, Business Services

Ogilvy North America, Fri, 05 Dec 2014 11:59:48 GMT