Ogilvy North America
Fri, 05 Dec 2014 11:59:48 GMT
Ogilvy & Mather New York and UPS have teamed up to launch a new social campaign – ‘Your Wishes Delivered’ – designed to invite the public to share their wishes during the holiday season. Participants are invited to submit their personal wishes as a photo or message to the landing page or by using the hashtag #WishesDelivered. When submitting, visitors can share their wish for a special person, organization or cause.
Ogilvy & Mather even set up a command center in the New York office to monitor wishes in real-time and make decisions as to which ones they should pursue. Wishes delivered include:
- Snow to a neighborhood in Corpus Christie, TX
- A day in the life of a UPS driver for a little boy in Colorado Springs, CO
- A Shopping Trip to Toys "R" Us in Times Square For 50 Lucky Children
For every wish shared UPS donates $1 to one of their three charity partners, The Salvation Army, The Boys and Girls Club of America and Toys For Tots. The campaign runs until Dec 31st.
Creative Agency: Ogilvy & Mather New York
Chief Creative Officer: Alfonso Marian
Copywriter: (Sr) Ingrid Hanson, Jenny Wagstaff
Group Creative Director: Eric Wegerbauer
Head of Content Production: Alicia Zulaga
Team Manager: Mae Flordeliza
Associate Creative Director: Mike Cicale
Categories: Mailing, Business ServicesOgilvy North America, Fri, 05 Dec 2014 11:59:48 GMT