Ogilvy & Mather Kuala Lumpur has named Rafael Guida as its new Digital Creative Director.
Highly–rated Guida joins from TBWA\ Dubai, where he spent almost 2 years as Associate Creative Director. Guida, has led and created integrated campaigns across clients such as Nissan, Infiniti, GE, Canon, Lipton and Standard Chartered Bank. Back at Ogilvy Dubai he won the first Cannes Cyber Lion for the region with work done for IKEA.
Guida played a pivotal role in placing TBWA\ as the Most Awarded Agency from Dubai at Cannes this year with 1 Gold, 1 Silver and 2 Bronze awards. The most recent win to come his way was Best in Show at Caples for Red Tomato pizza - VIP fridge magnet. The same piece of work is included in the best work of 2012 at both, Most Contagious and Creativity-Online annual reports.
Guida will be reporting to Gavin Simpson, Chief Creative Director of Ogilvy Kuala Lumpur. “He’s a dream hire, exactly what we need to help us drive world class digital ideas,” says Simpson.
"Moving to KL has been an amazing experience, it will be my third time at Ogilvy, were I've also worked in Sao Paulo and in Dubai. It feels natural, like going back home." says Guida.
"I'm joining Ogilvy KL in the perfect moment, the office is one of the most awarded agencies in Asia and the team have just secured prestigious clients that are willing to invest in cutting edge concepts. I see that as an opportunity to place OgilvyOne as one of the top digital agencies out there." says Guida.
“Ogilvy One’s ambition is to lead in the digital space and talent like Rafael that will help us do this.” adds Patrick D'souza, Managing Director, Ogilvy One Malaysia
"In a market where Mobile development is starting, brands have the opportunity to set the standards that competitors will follow, as a digital agency it's our role to lead our clients in that direction." adds Rafael.