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Olson brings you Whole Foods Holiday

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New campaign shot by Brand New School

Olson brings you Whole Foods Holiday

 

Olson and Brand New School are bringing a cornucopia of holiday cheer in these two delightful Whole Foods spots. Each of the spots inspires that sweet holiday nostalgia through the folktales' playful-yet-refined illustration created by Brand New School. 
 
In ‘Bad Dog, Good Shrimp’, Brand New School created a plethora of canine characters before finally deciding on a French Bulldog as the species of choice. Channeling something akin to Veruca Salt, our tiny protagonist devours the turkey in one ballooning bite. Art Director Kris Wong explains that one of the challenges was to balance the folktale nature of the spots, while not becoming too cute or too young with the illustrations. "We were constantly trying to find clever ways to create a whimsical yet sophisticated cartoon."
 
‘It was Salty, They were Sweet’, the tale relayed in Beatnik iambic pentameter, takes you on the journey of a holiday lost and found. When most of the family graciously tries to hide their disgust over the meal, one beloved soul states: "It's starting to congeal”. A flying turkey gives way to inventive transitions and rapturous applause. The visuals created by the Brand New School team bring this heartwarming folk story to life through the charming illustration of a familiar Thanksgiving family dinner.
 
View the work below:
 
 
 
Credits
 
Agency: Olson
Agency Location: Minneapolis
Head of Broadcast: Joel Dodson
Agency Producer: Henni Iwarsson
Creative Director: Jeff Berg
ECD: Mike Fetrow
CCO: Dennis Ryan
Copywriter: Monique Thomas
Art Director: Jesse Mitchell
 
Production Company: Brand New School
Production Co. Location: LA
Art Director: Kris Wong
Executive Producer: Jason Cohon
Producer: Madison Brigode
Associate Producer: Jessica Knowles
 
Post Production Company: Brand New School
Post Production Company Location: LA
Executive Producer: Jason Cohon
Producer: Madison Brigode
Associate Producer: Jessica Knowles
Designer: Audrey Lee
Designer: Waka Ichinose
Designer: Justin Harder
Designer: Sakona Kong
Designer: Andy Bernet
2D animator: Calvin Prieto
2D animator: Michael Tavarez
2D animator: Shawn Lee
2D animator: Mark Kim
 
Music Company: Elias Arts
Music Company Location: Los Angeles
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Brand New School, Fri, 09 Nov 2012 12:12:29 GMT