FRED & FARID
Wed, 30 Jan 2019 12:52:39 GMT
FF announced today the appointment of Olivier Lefebvre as president and partner at FF Paris, the creative boutique agency founded by Fred & Farid.
Olivier's promotion brings the Paris office in line with FF’s offices in Shanghai, Los Angeles, and New York, putting an executive from the creative division in charge of overall operations. FF began this strategic leadership shift in 2012 to be better-placed to respond to the rapid changes currently revolutionising the marketing industry. FF Paris aims to be even more connected with the group's three other agencies by intensifying collaboration between international teams and increasing direct contacts between creative people and the clients.
Olivier started as a copywriter at DDB Paris and became creative director at CLM BBDO in less than 10 years. In 2014, excited by FF's creative vision, he joined the agency as the executive creative director. Throughout his career, he worked for more than 30 French and international brands such as Mercedes France, Tag Heuer Worldwide, Pepsi-Co International, Mars Group (Mars, Snickers, M&M’s,Whiskas, Suzy Wan), Greenpeace, Audi, Lipton International, Aviva, Eurostar, The economist (worldwide campaign), EDF Digital, La Redoute, Bouygues Telecom, l’Equipe, Voyagessncf.com and Inpes Tabaco. He has worked and succeeded for campaigns such as the popular Guy Cotton “Sortieenmer.com”, la Redoute “La réponse à l’homme nu“ (response to the nude man), Greenpeace “Anewwarrior.com”, worldwide campaign for Lipton Yellow Label and more recently “#MaPlaceEstDansLaSalle”, le “Libé des Réfugiés”.
Olivier is part of the exclusive Club of French Creative Directors, and is internationally multi-awarded: he has more than 35 Lions (including 8 golds), 9 D&AD (including 3 Yellow Pencils, 8 Graphite Pencils), 30 One Show awards (including 1 Best of Show), 35 Clio awards and 50 Eurobest awards.view more - Hires, Wins & BusinessFRED & FARID, Wed, 30 Jan 2019 12:52:39 GMT