comparethemarket today launches a multi-million-pound marketing campaign from VCCP that shows the reunion of the nation’s favourite meerkat family, and the return of one of its most-loved characters, Oleg.
Oleg captured the heart of the nation as the youngest member of the meerkat family. We last saw him on screens in 2014, when Aleksandr and Sergei bid farewell to the youngster in Africa, with a re-appearance alongside Ayana in the Frozen campaign in 2016 and as BB8 in the Star Wars campaign in 2017.
The new advertisement sees the long-awaited reunion of the meerkat family as Oleg and Ayana seek out and reunite with Aleksandr and Sergei in San Francisco, the meerkats’ adoptive home while they work on ‘AutoSergei.’ The meerpups’ dramatic quest across the globe to find Aleksandr and Sergei, and their subsequent joyful experiences together as a family demonstrate the power of spending time with loved ones, encouraging people to enjoy more moments together with comparethemarket.com’s rewards.
The 60-second TV advert will launch on screens tonight during Coronation Street on ITV, Love Island on ITV2, Celebrity Gogglebox on Channel 4 and Celebrity 5 Go Barging on Channel 5. Ongoing support includes a comprehensive through-the-line marketing campaign utilising PR, social, digital, DOOH, and radio.
Mark Vile, chief marketing officer at comparethemarket.com said: “Our Summer Rewards campaign marks the start of a new chapter for the meerkat family, as Aleksandr, Sergei, Oleg and Ayana reunite to embark on a new journey together. The new TV advert perfectly captures the joy from moments of togetherness, celebrated through our Meerkat Meals and Meerkat Movies rewards.”
The advert was created by Darren Bailes, Matt Lloyd, Jade Sturman and Tori Fannonat at agency VCCP, directed by Dave Scanlon and produced by Anna Cunnington and Sibylle Preuss at Passion Animation Studios. The campaign media plan has been led and designed by Wavemaker.
Alex Elliott - Marketing Manager
Claire Hornsby - Senior Marketing Manager
Liz Darren - Marketing Director
ECD - Darren Bailes
Creative Director - Matt Lloyd
Creative - Jade Sturman
Creative - Tori Fannon
Agency Producer - Ben Catford
Integrated Producer - Clair Carter
Planner/CSU Director - Sarah Mason
Media agency - Wavemaker
Media planner - Rob Corr
Production company - Passion Animation Studios
Director - Dave Scanlon
Producer - Anna Cunnington / Sibylle Preuss
Post Production/ Editor - Passion Pictures + Stone Dogs / Gus Herman @ Trim
Sound Design - Ben Leeves @ Jungle
Colourist - Lewis Crossfield @ Time Based Arts