PRETTYBIRD UK
Thu, 03 Feb 2022 13:45:05 GMT
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Old Spice's Latest Line Up Declares 2022 Year of Curls
PRETTYBIRD director Yousef devises an wavy curly dance party for the Wieden+Kennedy campaign
As the #1 men’s hair brand, Old Spice is launching the ‘Curls are Cool’ campaign with a curl-inspiring creative to launch the all-new Wavy Curly Line up featuring a Shampoo, Hair Moisturiser and Leave-In Conditioner.
The Wavy Curly launch will kick off with a new ad creative taking viewers deep inside the wacky world of curls. The spot was produced by PRETTYBIRD UK in partnership with Wieden+Kennedy and directed by award-winning director Yousef. The spot will appear on Hulu, YouTube, Reddit, Twitter and Instagram.
Curls are Cool - A classic bodega quickly turns into a wavy curly alternate universe! A wavy curly dance party of epic proportions ensues as patrons show off their unique curls. The spot ends with a straight-haired person entering the shop, temporarily interrupting the party, only to immediately walk out and the wavy curly party continues.
The new line up is one of the first product lines from any major men’s hair brand specifically designed to preserve men’s wavy and curly hair. Nearly 40% of men have wavy or curly hair but lack products specifically dedicated for them, so Old Spice created a new line up to provide the grooming care wavy and curly hair needs without having to dip into women’s hair products.
view more - Creative
W+K PORTLAND
Executive Creative Director: JP Petty, Hermeti Balarin, Ana Balarin
Creative Directors: Erik Fahrenkopf, Sara Phillips
Copywriter: Sai He
Art Director: Sam Perry
Director of Production: Orlee Tatarka
Executive Producer: Katie McCain
Producer: Eunice Pang
Design Producer: Kelly Cousins
Studio Designer: Ken Berg
Brand Strategy Director: Drew Phillips
Senior Strategist: Christian Clay
Media/Comms Planning: Jason Strickland, Emily Graham, Emily Wuetcher, Tenley Sanduski
Brand Team: Thomas Harvey, Crystal Thomas, Patrick McLaughlin, Carla Lozano
Creative Operations Manager: Klarika Huszar
Business Affairs: Matthew Hughes
Traffic: Eric Nguyen, Joe Chaath
PRODUCTION COMPANY (MAIN FILM)
Production Company: PRETTYBIRD UK
Director: Yousef
Co-Founder UK/ Exec Producer: Juliette Larthe
Executive Producer: Paulette Caletti, Ted Thornton
Producer: Jake River Parker
Production Manager: Emily Mulkerrins
DP: Adric Watson
Production Designer: Joe Withers
Wardrobe: Kate Forbes
Make-Up Artist: Chloe Rose
Hair Stylist: Roy Hayward
Choreographer: Supple Nam
Editor: Charles Gamble
VFX Supervisor: Ed Rigg / Dave Packer (Sheep Films)
Lead Flame: Dave Packer (Sheep Films)
2D/3D VFX Artists: Sheep Films (Dave Packer), Louis Hudson, Shivam Solanki, Jawad Zafar, Felix Von Liska, CGF Moscow.
Sound Designer: Robert Chen
EDITORIAL (CUTDOWNS)
Company: JOINT
Editor: Ian DeVore
Assistant Editor: CJ Duncan
MGFX Artist: Kalina Torino
Executive Producer: Kathleen Russell
Post Producer: Izzie Raitt, Catherine Liu
COLOR
Color Company: MPC
Colorist: Daniel De Vue
Color Executive Producer: Meghan Lang Bice
Color Producer: Gabriel Wakeman
MUSIC
Artist: H33ra
Song: “Curls are Cool”
MIX (CUTDOWNS)
Company: JOINT
Audio Engineer: Natalie Huizenga
Associate Audio Engineer: Candace Mortier
Audio Producer: Louise Woodward
Executive Producer: Kathleen Russell
Genres: People
Categories: Hair care, Beauty & Health
PRETTYBIRD UK, Thu, 03 Feb 2022 13:45:05 GMT
