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Old Spice 'Let Your Hair Do The Walking'

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Communicative quiffs make a statement in new campaign from W+K

Old Spice 'Let Your Hair Do The Walking'

It's all about hair that makes a statement in this pair of new Old Spice spots from Wieden + Kennedy and MJZ director Tom Kuntz. The campaign to launch the Old Spice Hair line sees bolshy barnets climb free from their human hosts to perform attention-grabbing feats. In a surprising move for a male haircare brand, the spots even toy with the hitherto touchy subject of baldness.





Agency:

Wieden + Kennedy Portland

Client: Old Spice Hair

Creative Director: Craig Allen

Creative Director: Jason Bagley

Copywriter: Jason Kreher

Art Director: Max Stinson

Producer: Hayley Goggin

Producer: Katie Reardon

Exec. Creative Director: Susan Hoffman

Exec. Creative Director: Joe Staples

Head of Production: Ben Grylewicz

Production Co.: MJZ

Director: Tom Kuntz

Executive Producer: Scott Howard

Line Producer: Emily Skinner

Director of Photography: Andre Chemetoff

Editoral Company: MacKenzie Cutler

Editor: Gavin Cutler

Asst. Editor: Ryan Steele

Producer: Sasha Hirschfeld

VFX Company: Framestore LA | London

VFX Supervisor: Alex Thomas

Compositing Supervisor: Russell Dodgson

Producer: Tram Le

Producer: Claudia Lecaros

Flame: Stefan Smith

Flame: Trent Shumway

Nuke Lead: Vanessa DuQuesnay

Nuke Lead: Jonni Isaacs

Nuke Lead: J.D. Yepes

Nuke: Geoff Duquette

Nuke: Jason Phua

Nuke: Carl Schroter

Nuke: Jack Fisher

Nuke: Anthony Lyons

Nuke: Katerina Arroyo

Nuke: Nick Sorenson

Nuke: Kenneth Quinn Brown

Music Company: Rumblefish

Producer: Mikey Ecker

Final Mix Studio: Lime Studios

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Genres: Comedy

Categories: Hair care, Beauty & Health

lbbonline.com, Wed, 29 Jan 2014 14:22:27 GMT