Taco Bell and Deutsch LA have launched the latest ad in their ongoing quest to take a portion of the breakfast market from McDonalds. Ten days ago, Taco Bell released a series of "Ronald McDonald" commercials in which 25 different real-life Ronald McDonalds endorsed Taco Bell's new breakfast menu. The chain's newest TV spot, which is set to launch across the U.S. today, escalates the "breakfast war" with McDonald's by using the popular song 'Old McDonald Had a Farm' to sell new menu items like the Waffle Taco and AM Crunchwrap.
Credits
Chief Marketing Officer: Chris Brandt
Brand Creative Director: Tracee Larocca
Director, Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante
Deutsch Creative Credits and Titles:
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Associate Creative Director: Gordy Sang
Associate Creative Director: Brian Sieband
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Trey Tyler
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Jeff Perino
Associate Producer: Damon Vinyard
Music Supervisor: Dave Rocco
Production Company: Moxie Pictures
Director: Frank Todaro
Director of Photography: Jon Zilles
Executive Producer: Robert Fernandez
Line Producer: Matt Oshea
Food Shoot Production Company: Wood Shop
Director: Trevor Shepard
Executive Producer: Sam Swisher
Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Executive Producer: C.L. Weaver
Producer: Shada Shariatzadeh
Post Facility: A52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack
Music/Composer: Massive Music
Audio Post Company: Lime Studios
Mixer: Mark Meyuhas & Rohan Young
Producer: Jessica Locke
Additional Deutsch Credits:
Mike Sheldon, CEO
Account Management Credits:
Group Account Director: Walt Smith
Account Director: Amanda Rantuccio
Account Supervisor: Krista Slocum
Account Executive: Kim Suarez
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Jill Burgeson
Traffic/Business Affairs:
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Business Affairs Manager: Georgette Bivins
Business Affairs Manager: Nestor Gandia
Director of Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan
Senior Broadcast Traffic Manager: Gus Mejia