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'Old MacDonald' Rhyme Gets Twisted in Taco Bell's Latest McDonald's Dig

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Deutsch LA continues the brand's breakfast war with rhythmic spot

'Old MacDonald' Rhyme Gets Twisted in Taco Bell's Latest McDonald's Dig

Taco Bell and Deutsch LA have launched the latest ad in their ongoing quest to take a portion of the breakfast market from McDonalds. Ten days ago, Taco Bell released a series of "Ronald McDonald" commercials in which 25 different real-life Ronald McDonalds endorsed Taco Bell's new breakfast menu. The chain's newest TV spot, which is set to launch across the U.S. today, escalates the "breakfast war" with McDonald's by using the popular song 'Old McDonald Had a Farm' to sell new menu items like the Waffle Taco and AM Crunchwrap. 


Credits


Chief Marketing Officer: Chris Brandt                 

Brand Creative Director: Tracee Larocca            

Director, Advertising: Aron North

Manager, Brand Experience: Ashley Prollamante

Deutsch Creative Credits and Titles:


Chief Creative Officer: Pete Favat

Executive Creative Director: Brett Craig

Creative Director:  Jason Karley

Creative Director: Josh DiMarcantonio

Associate Creative Director: Gordy Sang

Associate Creative Director: Brian Sieband

Senior Art Director: Jeremiah Wassom

Senior Copywriter: Trey Tyler

Director of Integrated Production: Vic Palumbo

Executive Producer: Paul Roy

Senior Producer: Jeff Perino

Associate Producer: Damon Vinyard

Music Supervisor: Dave Rocco


Production Company: Moxie Pictures

Director: Frank Todaro

Director of Photography: Jon Zilles

Executive Producer: Robert Fernandez

Line Producer: Matt Oshea

 

Food Shoot Production Company: Wood Shop

Director: Trevor Shepard

Executive Producer: Sam Swisher


Editorial Company: Rock Paper Scissors

Editor: Adam Pertofsky  

Assistant Editor: Marjorie Sacks

Executive Producer: C.L. Weaver

Producer: Shada Shariatzadeh

 

Post Facility: A52

Colorist:  Paul Yacono

VFX Supervisor: Andy Barrios

Lead Flame Artist: Brendan Crockett

Executive Producer: Megan Meloth

Producer: Meredith Cherniack

 

Music/Composer: Massive Music

Audio Post Company: Lime Studios

Mixer:  Mark Meyuhas & Rohan Young

Producer:  Jessica Locke


Additional Deutsch Credits:

Mike Sheldon, CEO

Account Management Credits:

Group Account Director: Walt Smith

Account Director: Amanda Rantuccio

Account Supervisor: Krista Slocum

Account Executive: Kim Suarez

Account Planners: 

Chief Strategic Officer: Jeffrey Blish

Group Planning Director: Jill Burgeson

Traffic/Business Affairs:

Director of Business Affairs: Abilino Guillermo

Senior Business Affairs Manager: Ken Rongey

Business Affairs Manager: Georgette Bivins

Business Affairs Manager: Nestor Gandia

Director of Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Sarah Brennan

Senior Broadcast Traffic Manager: Gus Mejia


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Genres: Comedy, Dialogue

Categories: Fast food, Retail and Restaurants

Moxie Pictures Los Angeles, Tue, 08 Apr 2014 09:26:57 GMT