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Old Bangers Get New Ads in VML's New NAPA Auto Parts Campaign

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The campaign follows Napa Auto Parts’ successful '200,000 Mile Club' rap video

Old Bangers Get New Ads in VML's New NAPA Auto Parts Campaign

To help convince prospective car buyers, NAPA Auto Parts is launching “Old Car Commercials” — an online campaign that uses new-car commercial clichés to help sell old, seemingly worthless cars.

 

To create the campaign, NAPA Auto Parts responded to online classified ads posted by private owners, each of whom agreed to allow NAPA Auto Parts help sell their vehicles with 60-second commercials. The spots,  created by VML will appear on YouTube, Facebook and other digital channels.

 

The campaign will continue offline with plans for one old car to be featured inside a shopping mall, side by side with brand new luxury vehicles.

 

The “Old Car Commercials” campaign follows NAPA Auto Parts’ successful “200,000 Mile Club” rap video, which earned more than four million online views and was profiled on television news programs across the country.





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Client

Brand: NAPA AUTO PARTS

Post Production / VFX

Colourist: Taylre Jones

Production Company

Director: Reid Bangert

Editorial & Online: Matt Blume

Producer: Melissa Willis (Senior)

Production Company: North Pass Media

Creative Agency

Art Director: Matt McNary, Andrew Crane

Brand Planner: Jeremy Franklin (Senior)

Business Affairs: Julie Kolton

Client Director: Susan Clements (Group director), Laura Picicci (Supervisoe)

Creative Agency: VML

Executive Creative Director: Aaron Evanson

Group Creative Director: James Holden

Producer: Megan Thompson

Social: Chelsie McCullough (Senior Channel Manager)

Writer: Derek Anderson

Music

Music Production: Evolution Audio

Categories: Automotive, Cars

VMLY&R, Wed, 27 Jan 2016 11:48:54 GMT