Wed, 27 Jan 2016 11:48:54 GMT
To help convince prospective car buyers, NAPA Auto Parts is launching “Old Car Commercials” — an online campaign that uses new-car commercial clichés to help sell old, seemingly worthless cars.
To create the campaign, NAPA Auto Parts responded to online classified ads posted by private owners, each of whom agreed to allow NAPA Auto Parts help sell their vehicles with 60-second commercials. The spots, created by VML will appear on YouTube, Facebook and other digital channels.
The campaign will continue offline with plans for one old car to be featured inside a shopping mall, side by side with brand new luxury vehicles.
The “Old Car Commercials” campaign follows NAPA Auto Parts’ successful “200,000 Mile Club” rap video, which earned more than four million online views and was profiled on television news programs across the country.
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Brand: NAPA AUTO PARTS
Colourist: Taylre Jones
Director: Reid Bangert
Editorial & Online: Matt Blume
Producer: Melissa Willis (Senior)
Production Company: North Pass Media
Art Director: Matt McNary, Andrew Crane
Brand Planner: Jeremy Franklin (Senior)
Business Affairs: Julie Kolton
Client Director: Susan Clements (Group director), Laura Picicci (Supervisoe)
Creative Agency: VML
Executive Creative Director: Aaron Evanson
Group Creative Director: James Holden
Producer: Megan Thompson
Social: Chelsie McCullough (Senior Channel Manager)
Writer: Derek Anderson
Music Production: Evolution Audio
Categories: Automotive, CarsVMLY&R, Wed, 27 Jan 2016 11:48:54 GMT