Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

OLAY Rides the Railway of Life in Chinese New Year Film from BBDO China


Agency launches new campaign encouraging women to be fearless of age

OLAY Rides the Railway of Life in Chinese New Year Film from BBDO China

BBDO China has created a two-minute film for Olay for Chinese New Year, with a message that encourages women to define milestones by their own standards, and not by their age.

Driven by the insight of a woman’s experience of returning home to family pressure, the video encouraged a social conversation around unfair age stereotyping, generating media coverage and interest from local KOLs to government authorities.

“Based on a deep insight, this innovative and rewarding execution created a powerful metaphor that strongly resonated with audiences because it was inspired by true stories from Olay consumers,” says Paola Pocci, managing director, Greater China Skin Care at Procter & Gamble.

“It’s truly rewarding to see the campaign has created such promising buzz in the market. Many stereotypes take away power from our audience; we wanted to give that power back to them – because that’s what Olay does, it stands by and empowers women of the modern day,” said Kit Koh, executive creative director, BBDO China.

The campaign was developed with a focus on the Olay brand belief that every woman should be fearless of age.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, People

Categories: Makeup, Beauty & Health

BBDO Asia, Thu, 24 Jan 2019 13:53:38 GMT