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Creative in association withGear Seven
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OKRP and Chili's Restaurants Spread Some Care with Social Margs-To-Go

21/05/2020
Marketing & PR
New York, USA
38
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O’Keefe Reinhard & Paul partnered with the restaurant to drop margarita's to peoples doorsteps

With the insight that everyone needs a little extra care right now, O’Keefe Reinhard & Paul is working with Chili’s to inspire others to drop Margarita's at the doors of friends, family and neighbors. The drop and go activity is being dubbed #MargBomb.

In addition to Chili’s urging others to secretly drop off some Chili’s-to-go Margaritas, they are also paying for those Margs for those who need it most. Chili’s will selectively deposit $5 in its guests Venmo account when they post a particularly compelling story on its social pages about why someone they know REALLY deserves a #MargBomb.

The #MargBomg is Chili’s version of the ding-dong ditch for those 21+. Guests order a margarita to go, drive it to a loved one’s home, carefully place the margs on the front porch, ring the doorbell and RUN! Bombers should #margbomb responsibly by tagging @Chilis on Instagram for a chance to win the $5 cash and give to others. 


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