The Marketing Standard
2 months ago
With the insight that everyone needs a little extra care right now, O’Keefe Reinhard & Paul is working with Chili’s to inspire others to drop Margarita's at the doors of friends, family and neighbors. The drop and go activity is being dubbed #MargBomb.
In addition to Chili’s urging others to secretly drop off some Chili’s-to-go Margaritas, they are also paying for those Margs for those who need it most. Chili’s will selectively deposit $5 in its guests Venmo account when they post a particularly compelling story on its social pages about why someone they know REALLY deserves a #MargBomb.
The #MargBomg is Chili’s version of the ding-dong ditch for those 21+. Guests order a margarita to go, drive it to a loved one’s home, carefully place the margs on the front porch, ring the doorbell and RUN! Bombers should #margbomb responsibly by tagging @Chilis on Instagram for a chance to win the $5 cash and give to others.
Categories: Restaurants, Retail and RestaurantsThe Marketing Standard, 2 months ago