Brand strategy and integrated creative agency Oishii Creative has appointed Sterling Hawkins to the role of Consumer Experience & Business Development. He will work closely with President/Creative Director Ismael Obregon on brand strategy for business and entertainment clients, and expanding the client base in new markets. Luca Giannettoni also comes on board as Creative Director and Designer.
“It’s an exciting time to be at the convergence of entertainment and technology,” says Ismael Obregon, President/Creative Director of Oishii Creative. “With the rapid changes in consumer content consumption and engagement, you can no longer act as purely a design company or purely a strategist. You need to be able to do both. That’s why we’re expanding our team with more strategists, such as Sterling, and top creatives like Luca to produce cohesive brand strategies for our clients that are consistently on-message anywhere, anytime and across any medium.”
Hawkins brings nearly a decade of experience in the international consumer marketing and technology space, focused specifically on gathering, understanding and using consumer data to optimize the consumer lifetime value.
Hawkins has consulted with some of the world’s largest brands and retail companies, including Procter & Gamble, Mitsubishi Corporation, Brand Loyalty, RetailNext, and 1010data, among many others. He has a particular interest in connecting online environments to the real world through new go-to-market strategies and leveraging his network of exciting new startup companies.
“Bringing together the analytical side of consumer behavior with the design expertise at Oishii Creative helps engage participants for any brand or sector,” says Hawkins. “And connecting with audiences at both an emotional and strategic thinking level helps brands remain relevant to consumers.”
Giannettoni is an award-winning creative director for broadcast, print, commercials, and feature film titles. Originally from Verona, Italy, he launched his career in design and fashion before coming to Los Angeles, where he has served as Creative Director at top production and design companies, such as Bang Bang Studios, Trailer Park, ARTiFACT and Aerodrome Pictures. As a freelancer, he has worked with Motion Theory, Mirada, Brand New School, Logan, MPC, King & Country, Digital Kitchen and The Mill. Notable work includes a print and broadcast campaign for AT&T, as well as commercials for Toyota, T-Mobile, Mazda, Scion, Microsoft, Nike, and American Express, among many others.