A man from Ohio has accidentally tweeted a complaint about his pants to Dublin-based creative agency, Rothco (@rothco) rather than the intended American clothes manufacturer (@RothcoSupport)
In a rapid response, Rothco have taken the subject of ill-fitting pants very seriously, launching a full campaign
for poor Andy.
Within a day of accidentally receiving the tweet from Andy they had organised a radio campaign to run on his local radio station in Ohio, composed a charity song and made a music video
, and just last night took over a billboard
in his local town centre.