OgilvyOne Picks Ups Grand Prix & 9 Golds

OgilvyOne UK had its most successful year ever at the DMA Awards 2012, picking up the Grand Prix for its campaign for Kern & Sohn, 10 gold1, 7 silver2 and 6 bronze3 - more awards than any other agency in the history of the DMAs.

 

As well as winning the Grand Prix, The Gnome Experiment – a campaign that demonstrates the precision of Kern & Sohn precision scales – picked up 9 Gold awards in categories such as; best creative solution; best website; best use of social media; best use of DM; best small budget; best brand building campaign and best B2B campaign. The campaign also won silver in the ‘best media strategy’ category.

 

OgilvyOne also won a Gold award for its campaign for Drinkaware in the ‘best online display advertising’ category, in addition to six Silver and six Bronze prizes for its clients, British Airways, AMEX and IBM.

 

Sam Williams-Thomas, CEO, OgilvyOne UK commented: “This really is the cherry on the cake for what has been a has been a stellar year for OgilvyOne, with us winning more awards than any other digital direct agency. Congratulations to all the teams involved.”

 

James Nester and Graham Jenks, the creatives behind the Kern & Sohn campaign, said: “We’re obviously very pleased to have won the Grand Prix for The Gnome Experiment. Eleven Awards in such different categories proves you don’t need a big budget, just a big plan.”

 

Wayne Hemingway, who chaired this year's judging panel, said of the Grand Prix winner; “..nothing short of genius – this must be as close to perfect as a campaign gets.”

 

OgilvyOne’s campaign for Kern & Sohn has been the most awarded direct campaign in the UK this year, the only UK campaign to be recognized in the Direct category at the Cannes Lions picking up a silver, and a bronze in the Cyber Lions category.