OgilvyOne and Ve Interactive Announce APAC Partnership
The collaboration will combine Ogilvy’s global customer engagement expertise with Ve Interactive’s technology platform
OgilvyOne Worldwide (Ogilvy) announced a new partnership with technology company Ve Interactive. The collaboration is set to create a complete, performance-based offering aimed at improving brands’ eCommerce performance to maximise customer conversions.
The agencies will work together across Asia Pacific to develop targeted brand campaigns through the use of the latest e-commerce data on consumer behaviour, including online search habits, browsing trends and purchasing patterns.
This agreement enables both agencies to work together on an exclusive basis with their respective client bases, as well as jointly targeting new opportunities.
Currently, the two networks have a portfolio of clients including, Etihad, Montblanc, American Express and Ralph Lauren.
Ve Interactive’s technology platform captures data from e-commerce websites and applies a filtering system to enable targeted interactions throughout the consumer journey through its suite of applications. These capabilities maximise clients’ e-commerce revenue and will complement OgilvyOne’s 360 strategic approach, ensuring a best-in-class service.
Commenting on the new partnership, Jerry Smith (pictured), regional president at OgilvyOne Asia Pacific said: “Working in collaboration with Ve Interactive will enable us to support brands to more effectively optimise the consumer journey and in turn improve the bottom line. We are now in a position to elevate campaigns using data that would not otherwise be available.”
Charles Allard, regional CEO at Ve Interactive added: “We’re delighted to be partnering with OgilvyOne – we share the same focus on providing responsive, dedicated customer service to clients. By working together, we can provide e-commerce brands with the very best tools and intelligence to enable them to maximise performance, increase conversion and sustain revenue growth.”
view more - Hires, Wins & Businesslbbonline.com, Tue, 31 Mar 2015 02:14:12 GMT