On the fourth day of the 2018 Cannes Lions Festival of Creativity, Ogilvy has won a Grand Prix in the Product Design category for Ogilvy Colombia’s ‘Kingo’ campaign for clean energy provider Kingo. This brings the tally to three Grand Prix at the festival to date.
The Ogilvy network was also awarded 6 Gold, 5 Silver and 20 Bronze Lions on the penultimate day of the festival, bringing its overall total to 102. These were across the Creative Data, Innovation, Social Influencer, PR, Direct and Media categories.
Grand Prix winning ‘Kingo’ is a documentary-style video which was launched to introduce the eponymous company to global audiences and announce investment from Leonardo DiCaprio. Ogilvy Colombia’s creative team aimed to put the spotlight on Kingo’s pioneering work in providing decentralised clean energy services for off-grid communities. PR for the campaign was handled by Powell Communications.
The emotive video showcases how important it is for Kingo to provide clean energy to people who don’t have direct access to electricity and are forced to use unsafe and expensive energy sources like kerosene and candles.
DAVID the Agency’s Sao Paulo office won an impressive three Gold Lions in the PR and Media categories for its ‘This Coke is a Fanta’ work for Coca-Cola. The internal campaign turned a homophobic joke into marketing tool and a source pride for employees. The action was done internally at the headquarters of Coca-Cola in Botafogo, Rio de Janeiro.
The DAVID team created a special Coca-Fanta can to symbolise the need for people to ignore labels, defy prejudices, and be true to themselves. Only Coca-Cola employees could check up on the novelty cans, which were in the fridges of the company's 13 floors. In spite of being internal, the work was a marketing hit and images of the Coca-Fanta can went viral on social networks.
DAVID’s Miami office also won a Gold in the newly created Social & Influencer category for its ‘Google Home of the Whopper’ campaign for Burger King. This campaign was highly praised last year, and has made a well-deserved return to scoop the inaugural top prize in the category.
Ogilvy Poland’s ‘To the Last Tree Standing’ campaign for Greenpeace Poland also won two Gold in the Social & Influencer and Media categories, adding to the Gold it has already won in the Entertainment category.
Tham Khai Meng, Worldwide Co-Chairman and Chief Creative Officer, Ogilvy said: “Winning a Grand Prix in Product Design is an incredible achievement. Our Colombia and Guatemala teams' dedication and passion for helping Kingo have a significant impact on the community makes this win even more sweet. We salute and congratulate the creatives on this ground-breaking design."
Ogilvy has won a total of 102 Lions including: 3 Grand Prix, 15 Gold, 27 Silver and 57 Bronze.