Peach
dlmdd
liahome
mo-sys
I Like Music
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Ogilvy UK Reveals the Extinction Event Threatening High Street Banks

Trends and Insight 53 Add to collection

New Red Paper explains why are Gen Z are signing up to neobanks and rejecting traditional banks

Ogilvy UK Reveals the Extinction Event Threatening High Street Banks

Ogilvy Experience’s latest Red Paper examines the appeal of neobanks, and analyses what products and services they offer that is fast creating a new order in banking. 

Under 25s are signing up to neobanks rather than opening accounts at traditional financial institutions. Traditional banks have been unable to find ways to empower their younger customers, though they have digitized their basic branch services. Meanwhile, neobanks offer Gen Z features that meet their short- and long-term goals. These features are truly empowering. This Red Paper details some of the features that neobanks have implemented that are so attractive to younger customers.

Ogilvy’s Clare Lawson, CEO EMEA, Experience is an authority on the financial sector and what it takes to become a new establishment brand. She says: “The experience economy impacts every business. High Street banks need to adapt fast if they want to stay relevant. Download our latest Red Paper. We identify six key drivers that engage the typical under twenty-five consumer when choosing their bank. Spoiler alert – none are being used by traditional High Street banks.”

Download here.

view more - Trends and Insight
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Ogilvy UK, Mon, 07 Feb 2022 12:25:17 GMT