Ogilvy Toronto has announced that Meg Farquhar is joining its executive leadership team and taking the helm of the agency’s creative department overseeing creative ideation and development for a diverse portfolio of clients.
Meg’s approach to using creativity to drive business growth for clients has carried her across the globe. Most recently she served as senior vice president and creative director at Leo Burnett Chicago overseeing creative clients including Marshalls, Aldi, and Kellogg’s. She started her career with Ogilvy, spending her early years in the industry working at Ogilvy Brazil, Ogilvy Singapore and DAVID São Paulo where she contributed to award-winning campaigns for Unilever, Coca-Cola, Motorola and Kraft.
In addition, she has held senior creative roles at EnergyBBDO and Mekanism, where worked on brands ranging from Peloton to Jim Beam to the National Safety Council. Meg has served on juries for the Effies, Health Clios, The Global Awards, and Cresta Awards. Her work has been recognised repeatedly by the industry, including with 14 Cannes trophies and numerous D&AD pencils.
John Killam, CEO of Ogilvy Canada, said: “We are so thrilled to have Meg joining our team in Canada at a time when creativity has never been more important to how we help lead our clients’ businesses into the future. Our efforts to transform Ogilvy Canada have been paying off and Meg’s fearless and dynamic work ethic will only help to further accelerate our efforts.”
Ogilvy Toronto has recently launched a string of campaigns for clients including Dove and Hellmann’s that have delivered meaningful results and garnered accolades internationally. In 2020, Ogilvy took on Unilever’s global Dove Men+Care business. The shop also picked up six new Canadian clients spanning a broad range of services including social media and PR for AIR MILES as well as CRM work for Rogers Communications in partnership with WPP’s Theo.
“We’re continuing to bring more of Ogilvy’s rich expertise and capabilities to the table in Canada and the feedback from clients has been encouraging." John continued. "Meg’s experience managing the creative process across mediums, teams, and partners is what has driven results and recognition for her clients in the past – and we’re looking forward to putting that collaborative mindset to work in Canada.”
“It feels like coming home to a place I've never been. Ogilvy is such a creative powerhouse and the clients so inspiring. After meeting this hungry, brilliant team, there was no question that we could build an incredible legacy together,” added Meg. “I’m glad to be heading north soon!”
Due to Covid-19 restrictions, Meg will be working remotely from Chicago until June when she aims to move to Toronto.