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Ogilvy Sydney Showcases Any Number of Sore Throats for Soothers

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In this fun campaign directed by Swedish directors RBG6 (Lars and Joel) via Photoplay Films

Ogilvy Sydney Showcases Any Number of Sore Throats for Soothers

Soothers wants you to know they can soothe any number of sore throats in the latest campaign for Nestlé Soothers, developed by Ogilvy Sydney.
Says Leigh Bignell, Sydney’s executive business director: “Our challenge was to talk about sore throats in a different way. We didn’t want to just play in the traditional sore throat season, we wanted to remind people to reach for Soothers when they suffer a mild sore throat, whatever the cause.”
“The result is a campaign that we’re all very excited about. It’s one of those ideas that everyone felt passionately about from the beginning, and one that feels right from both an engagement perspective and a brand promise,” she adds.
Directed by the talented Swedish directors RBG6 (Lars and Joel), the campaign also features the iconic Tom Baker as the ‘soothing’ voice which also helps set the campaign apart.
Launched this week, the campaign comprises a 30 and 15-second TVC supported by unique pre-rolls on YouTube, plus in-store activity, all utilising the tagline “Soothers soothes any number of sore throats”.
The campaign will also launch a content element in June 2015.

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Production Company

Director: Lars and Joel - RBG6

Producer: Oliver Lawrance

Production Company: Photoplay Films

Creative Agency

Creative Agency: Ogilvy Sydney

Executive Creative Director: Derek Green

Group Account Directors: Sheridan Turner

Producer: Natalie Mitchell

Senior Account Director: Kate Solomon

Senior Art Director: Andy Cooke 

Senior Copywriter: Andrew Hankin

Strategist: Vivian Rowden

Genres: Comedy

Categories: Pharmacy, Medicine and remedies

Ogilvy Australia, Wed, 29 Apr 2015 01:34:05 GMT