Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Ogilvy Sydney Gives KFC's Colonel a Frightful Facelift

840

ADD TO COLLECTION

Agency transforms the Pennant Hills store signage for Halloween night

Ogilvy Sydney Gives KFC's Colonel a Frightful Facelift

In an Australian first,  KFC is celebrating Halloween by changing  its Pennant Hills store signage for one night to Celebrate Halloween and substituting the well-known kindly face of the Colonel with a scary skull.

The creative idea, by Ogilvy and Mather, Sydney, was also seeded on Facebook and Instagram.

The Facebook and instagram campaign asked fans to guess which store it is for a trick or treat. To help consumers guess correctly, a video showcasing installation of the sign and wishing a Happy Halloween to KFC customers was also posted. You can see how they performed the Colonel's face-lift here.

KFC Marketing Manager Eva Tran said:  “This was a great opportunity for KFC to continue to be relevant by developing work that is real time and topical"




CREDITS

Brand
Agency / Creative
Production
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Fast food, Retail and Restaurants

Ogilvy Australia, Fri, 31 Oct 2014 12:00:29 GMT