Fri, 31 Oct 2014 12:00:29 GMT
In an Australian first, KFC is celebrating Halloween by changing its Pennant Hills store signage for one night to Celebrate Halloween and substituting the well-known kindly face of the Colonel with a scary skull.
The creative idea, by Ogilvy and Mather, Sydney, was also seeded on Facebook and Instagram.
The Facebook and instagram campaign asked fans to guess which store it is for a trick or treat. To help consumers guess correctly, a video showcasing installation of the sign and wishing a Happy Halloween to KFC customers was also posted. You can see how they performed the Colonel's face-lift here.
KFC Marketing Manager Eva Tran said: “This was a great opportunity for KFC to continue to be relevant by developing work that is real time and topical"
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Director: Peter Bloomfield, Will Horne
Production Company: ONE20
Creative Agency: Ogilvy & Mather Sydney
Art Director: Wellison D’Assuncao
Copywriter: Scott Mortimer
Head of Print Production: Paul Baron
Categories: Fast food, Retail and RestaurantsOgilvy Australia, Fri, 31 Oct 2014 12:00:29 GMT