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Ogilvy Sydney Celebrates a $5 Lunch in Latest KFC Campaign

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New ads highlight how the fried chicken chain

Ogilvy Sydney Celebrates a $5 Lunch in Latest KFC Campaign

The latest KFC campaign from Ogilvy Sydney sees Aussies enjoying new offers from the fried chicken chain.

Playing on popular memes, the ads highlight how the new offers (a $5 lunch and 24 nuggets for $10) can be enjoyed by anyone.

“In a category saturated with value offers, we aimed to create a campaign that would express the generosity of KFC’s southern style hospitality.  Our position on value is, ‘giving a lot for a little’ and to establish this, we leveraged a common colloquial expression, “Shut Up and Take My Money”, used when something is too good to be true. We truly believe that life should always be finger lickin’ good, so the creative is cheeky and light hearted to remind people to smile and enjoy the moment. The ads will run on FTA TV, STV, Digital, in Stadium and will be in market for at least the next couple of months.” - Catherine Tan, CMO.

“The KFC work is ever-evolving as we engage young at heart Australians who want to live their live freely in the way they want to.  This campaign is the first of a series for our new value platform, highlighting that KFC offers are so good, you should drop everything and enjoy a finger lickin’ good experience. The first two films play with the popular meme, ”Shut up and take my money”,  and were created to highlight that the offers are for everyone, from the workplace where a boss wants to win over his staff to a Gran that simply wants to throw a spontaneous pool party with her friends.” - Derek Green, ECD, Ogilvy Sydney,

You can check out the spots below:

view more - Creative
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Audio Post Production: Song Zu


Edit Company: Peter Barton

Post Production / VFX

Post Production Company: The Editors

Production Company

Director: Graeme Burfoot

Producer: Jude Lengel

Production Company: Ogilvy X


Advertiser: KFC

Marketing Director: Annabel Fribence

Marketing Manager: Ashley Hughes

Creative Agency

Creative Agency: Ogilvy Sydney

Group Account Directors: Katie Dally

Head of Broadcast: Rob Spencer

Producer: Josh Jenkins

Senior Art Director: Letizia Bozzolini

Senior Copywriter: Lisa O’Neill

Senior Producer: Amanda Bennie

Creatives: Shaun Branagan

Genres: Comedy, People

Categories: Food, Savoury Snacks

Ogilvy Australia, Wed, 01 Feb 2017 11:58:45 GMT