Wed, 01 Feb 2017 11:58:45 GMT
The latest KFC campaign from Ogilvy Sydney sees Aussies enjoying new offers from the fried chicken chain.
Playing on popular memes, the ads highlight how the new offers (a $5 lunch and 24 nuggets for $10) can be enjoyed by anyone.
“In a category saturated with value offers, we aimed to create a campaign that would express the generosity of KFC’s southern style hospitality. Our position on value is, ‘giving a lot for a little’ and to establish this, we leveraged a common colloquial expression, “Shut Up and Take My Money”, used when something is too good to be true. We truly believe that life should always be finger lickin’ good, so the creative is cheeky and light hearted to remind people to smile and enjoy the moment. The ads will run on FTA TV, STV, Digital, in Stadium and will be in market for at least the next couple of months.” - Catherine Tan, CMO.
“The KFC work is ever-evolving as we engage young at heart Australians who want to live their live freely in the way they want to. This campaign is the first of a series for our new value platform, highlighting that KFC offers are so good, you should drop everything and enjoy a finger lickin’ good experience. The first two films play with the popular meme, ”Shut up and take my money”, and were created to highlight that the offers are for everyone, from the workplace where a boss wants to win over his staff to a Gran that simply wants to throw a spontaneous pool party with her friends.” - Derek Green, ECD, Ogilvy Sydney,
You can check out the spots below:
Audio Post Production: Song Zu
Edit Company: Peter Barton
Post Production Company: The Editors
Director: Graeme Burfoot
Producer: Jude Lengel
Production Company: Ogilvy X
Marketing Director: Annabel Fribence
Marketing Manager: Ashley Hughes
Creative Agency: Ogilvy Sydney
Group Account Directors: Katie Dally
Head of Broadcast: Rob Spencer
Producer: Josh Jenkins
Senior Art Director: Letizia Bozzolini
Senior Copywriter: Lisa O’Neill
Senior Producer: Amanda Bennie
Creatives: Shaun Branagan
Genres: Comedy, People
Categories: Food, Savoury SnacksOgilvy Australia, Wed, 01 Feb 2017 11:58:45 GMT