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Ogilvy Social.Lab Amsterdam Strengthens and Expands Creative Team


Creative team strengthens through the hiring of Desiree Leiprecht and the promotions of Diego LautonDeOliveira and Federico BotellaPadilla as creative directors

Ogilvy Social.Lab Amsterdam Strengthens and Expands Creative Team

L-R: Diego LautonDeOliveira, Desiree Leiprecht, Federico BotellaPadilla

Ogilvy Social.Lab Amsterdam announces the hiring of Desiree Leiprecht as creative director. Desiree Leiprecht is originally from Germany but recently moved to the Netherlands. After pursuing a career in journalism, Desiree found her way into the advertising industry and worked in leading agencies such as Jung von Matt Stuttgart, Ogilvy Frankfurt, and Scholz & Friends 

The Ogilvy Amsterdam office further announces the promotion of Diego LautonDeOliveira and Federico BotellaPadilla, appointed as creative directors. The two Ogilvy colleagues will continue to strengthen the Amsterdam creative team as new business wins and international awards set the company in a position to continue to grow.  

With almost 15 years of experience in the industry, Diego LautonDeOliveira has worked in agencies such as Almap/BBDO, Africa, and LewLara/TBWA in the competitive market of São Paulo. Diego then moved to Europe and worked at Ogilvy Madrid and Havas Spain before arriving at Ogilvy Social.Lab Amsterdam. Working for many iconic brands, Diego has been recognised for some of the most important industry awards, including Cannes Lions, D&AD, One Show, and Eurobest. 

Federico BotellaPadilla, born and raised in Spain, worked in agencies across Europe, including DDB Brussels and Leo Burnett Madrid. He also worked for renowned clients such as Spanish National Lottery, Heineken, and Mattel. In his career, Federico has received esteemed awards for his work, including Cannes Lions, One Show, and the Spanish Creative Club. 

Executive creative director, Tolga Büyükdoganay: “With Desiree, Federico, and Diego on board we have a strong international creative leadership which builds our fantastic leadership team where we can develop both local and international campaigns. I look forward to great work coming out of the agency for our clients over the next weeks and months.” 

With Ogilvy Social.Lab Amsterdam’s recent wins as the most awarded agency in the Netherlands at the Cannes Lions 2021, the ongoing new business opportunities, promotions and new appointment of seasoned talent comes at the most incredible time of the agency’s growth.

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Ogilvy Amsterdam, Wed, 18 May 2022 11:52:48 GMT