On Wednesday at the Cannes Lions International Festival of Creativity, Ogilvy earned 7 Gold Lions, giving the agency 15 Golds through the festival thus far. In addition on Day 3, Ogilvy won 5 Silver and 9 Bronze, giving the agency a three-day total of 55 Lions.
Two of Ogilvy’s Gold Lions came for Creative Effectiveness. Ogilvy UK and Ogilvy Toronto’s “Courage is Beautiful”—which featured real-life front-line healthcare workers during the early days of the Covid-19 pandemic—for Dove was awarded Gold in Creative Effectiveness – Real-time Response. Additionally, the Gold for Creative Effectiveness – Retail went to “Moldy Whopper” for Burger King by INGO Stockholm, DAVID Miami and Publicis Romania, the campaign which highlighted the restaurant’s removal of artificial preservatives.
Ogilvy’s Global Chief Creative Officer Liz Taylor said: “We’re excited to have won 7 Gold Lions on Day 3 at Cannes, and especially proud to have won 2 for Creative Effectiveness. Effectiveness has long been a focus at Ogilvy, as we believe in using creativity to drive impact for our clients. These Creative Effectiveness Lions are validation of that pursuit. We’re also thrilled for Ogilvy Honduras, whose brilliant campaign ‘Morning After Island’ has now earned 3 Golds. Congratulations to all of our winning teams and our clients for these accomplishments.”
Two Ogilvy campaigns took home 2 Golds each. “Burger Glitch” for Burger King by DAVID São Paulo won Gold in the Brand Activation & Experience – Retail and Mobile – Content for User Engagement categories. And Ogilvy Honduras’s “Morning After Island” for Grupo Estrategico PAE earned Gold in Brand Activation – Not-for-profit/Charity/Government and Brand Activation – Breakthrough on a Budget. “Morning After Island” also earned Gold in Health & Wellness - Non-profit/Foundation-led Education & Awareness category on Day 1, giving the campaign 3 Gold Lions thus far.
de la Cruz Ogilvy brought in Gold in Mobile – mCommerce for its campaign “The Eye Tracker” on behalf of Supermax, which used weather and geolocation data to provide more accurate severe weather forecasts and reduce panic buying and hoarding of essential supplies.