The One Club for Creativity
Tue, 01 Mar 2022 13:44:10 GMT
The Islamabad-based agency won One Asia Agency of Year honours, and took home Best of Show for “Naming the Invisible by Digital Birth Registration” on behalf of Telenor Pakistan, who was named Client of the Year and picked up the CMO Award for the work. Overall, the agency won two Gold, two Silver and one Bronze, all for the Telenor Pakistan campaign.
Other One Asia special award winners include:
A total of 19 Gold, 20 Silvers, 29 Bronze and 59 Merit awards were won to agencies and brands in 14 countries and regions. Taiwan had the most Golds with four, followed by Hong Kong-SAR and Japan with three each, and Australia, New Zealand and Pakistan with two each.
The first annual One Asia rankings will be announced on March 7, based on the number of winning entries for this year’s awards.
One Asia Gold winners are as follows:
Entries were received from 17 countries and regions in APAC, with winners representing 14. For the complete list of Gold, Silver, Bronze, Merit and special awards, please visit the One Asia Creative Awards website.
A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
“After expanding The One Show Greater China Program to the whole Asia Pacific region with The One Show Asia Showcase in 2020, we launched One Asia Creative Awards with the aim to elevate the work of unique Asian cultures,” said Ma Chao, chief representative for what is now known as The One Club Asia office. “Using the world’s top judging standards, One Asia inspired the industry by showcasing the best creative works in Asia Pacific on the global stage.”
He added that much of the work entered was inspiring, delivering the optimistic spirit during the pandemic. “It’s been very challenging to create great works during the pandemic, but we believe in the power of creativity because it is a form of currency for the future, and it connects and unites us as one,” he said.
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program eight years ago. In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world's foremost non-profit organisation whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards is the world’s longest continuously running creative award for advertising and design, honouring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.view more - Awards and EventsThe One Club for Creativity, Tue, 01 Mar 2022 13:44:10 GMT